For Consumer Market Research Professionals

Impact of Economic Slowdown on JupiterResearch's Key European and US Forecasts

by Mark Best, December 18, 2008

JupiterResearch developed an analytic framework to explain how the economic downturn will impact key industry forecasts. The framework isolates short-term and long-term forecast levers and explains the mechanism by which they impact each industry.

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2008 to 2013

by Mark Best, November 14, 2008

Apple's iPod has dominated the market for portable media players since it launched in 2001. The product's newest incarnation underscores that the product has matured, signaling opportunities for device manufacturers.

For Consumer Market Research Professionals

Demographic Profile

Stay-at-Home Moms, Stay-at-Home Women, Working Moms, and Working Women Online, 2008

by Mark Best, September 30, 2008

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report explores the effect of children and work status on . . .

For Consumer Product Strategy Professionals

Selling Digital Downloads

Targeting Music Aficionados and Freeloaders

by Mark Best, May 24, 2008

JupiterResearch estimates that sales of digital music downloads exceeded $1.1 billion in 2007 and will grow rapidly (39 percent) in 2008 to reach $1.6 billion.

For Consumer Market Research Professionals

Demographic Profile

Baby Boomers Online, 2008

by Mark Best, March 4, 2008

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., . . .

For Interactive Marketing Professionals

User-Generated Content

Demographic and Behavioral Profile of Consumers and Creators

by Mark Best, October 26, 2007

The success of social marketing tactics is predicated on the use of and creation of Web 2.0 applications such as social networking sites, podcasts, blogs, and digital video and audio. This report segments creators and consumers of content targeted in . . .

For Interactive Marketing Professionals

In-Game Advertising

Expanding Reach over the Course of the Next Console Cycle

by Mark Best, October 10, 2007

JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle.

For Consumer Market Research Professionals

Broadband Subscriber Acquisition

Converting AOL Dial-Up Subscribers

by Mark Best, August 1, 2007

Last year, AOL announced that it would not charge broadband customers for access to AOL content and services, while concurrently raising dial-up access rates to levels comparable or higher than many competitive broadband rates.

For Consumer Market Research Professionals

Demographic Profile

Elusive Audiences of Ages 18 to 34 Online, 2007

by Mark Best, June 7, 2007

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key online population segments. This report examines the demographics and behavior of online men and women from ages 18 to 34.

For Consumer Market Research Professionals

Age 55 and Older Population

Simplify Devices and Target Through Integrated Marketing

by Mark Best, April 19, 2007

The age 55 and older population has been relatively reluctant to adopt new consumer electronics. This report discusses reasons why and offers suggestions for product developers targeting the age 55 and older population.

For Consumer Product Strategy Professionals

Digital Music Subscriptions

Targeting Satellite Radio Users

by Mark Best, April 3, 2007

There are nearly 14 million satellite radio customers in the US, while on-demand digital music subscription services like Rhapsody and Napster have about three million subscribers.

For Consumer Market Research Professionals

Demographic Profile

Affluents Online

by Mark Best, March 1, 2007

JupiterResearch analyzed various online activities and found online activity sometimes correlates with affluence. As a result, JupiterResearch examined the activities of online users with household incomes of $100,000 or more.

For Consumer Market Research Professionals

Demographic Profile

Teens Online

by Mark Best, January 24, 2007

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of teens.

Demographic Profile

Baby Boomers Online

by Mark Best, November 16, 2006

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population. This report analyzes the correlation between income and online activity among online baby boomers.

Demographic Profile

News-Seeking Men

by Mark Best, August 1, 2006

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of men who say they read daily news . . .

Stand-Alone Digital Video Recorders

Is There a Market?

by Andrea Wood, Mark Best, June 19, 2006

Digital video recorders (DVRs) are becoming a standard part of the home entertainment stack. Widespread availability from cable and satellite providers is increasing consumer awareness and device uptake.