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For Business Process & Applications Professionals
The Extended CRM Application Ecosystem: Value, Risk, And The Future Of Social CRM
Upcoming Teleconference, November 23, 2009, 11:00 a.m.-12:00 p.m. Eastern time
To make savvy investment decisions, CRM professionals need to know which customer management technology solutions have the strongest track record for delivering results. In Forrester's recent research, we found that while "social CRM" solutions have captured . . .
For Application Development & Program Management Professionals
Banking And Banking IT Of The Future
Upcoming Teleconference, November 24, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Based on an interview series with business and IT executives of banks in North America, Europe, the Middle East, Asia Pacific, and Australia, Forrester has summarized key findings on potential changes in the banking and financial services space in 2023. . . .
For Interactive Marketing Professionals
Overview Of The Forrester Wave™ For Interactive Attribution
Upcoming Teleconference, November 30, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Attribution is a new and better way to measure your online media. Rather than focus on the most recent or "last click" measurement standard, attribution shows the value of each touchpoint along a marketer's purchase path, shedding light on brand and top-of-funnel . . .
For Technology Product Management & Marketing Professionals
Finding Market Opportunities In Information Workers' Use Of Mobility And Collaboration Applications
Upcoming Teleconference, November 30, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Nearly half of the working population is defined as information workers &mdash senior executives, managers, doctors, legal professionals, and sales executives. These info workers spend a majority of time analyzing information; making complex decisions; . . .
For Business Process & Applications Professionals
How Companies Are Responding To Customer Complaints In Twitter, Blogs, And Customer Communities As Well As In Traditional Channels
Upcoming Teleconference, November 30, 2009, 1:00 p.m.-2:00 p.m. Eastern time
As social media, twitter, blogs, online communities, etc., explode with customer complaints, companies are rapidly recognizing that they have no choice but to start interacting with upset customers in the "cloud." Adding to the complicated situation is . . .
For Business Process & Applications Professionals
The Forrester Wave™: Business Performance Solutions, Q4 2009
Upcoming Teleconference, December 01, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Business performance solutions (BPS) are purpose-built applications supporting planning, budgeting, forecasting, financial reporting, and measuring and monitoring business results. In the latest Forrester Wave on this software category, we compared 10 . . .
For Technology Product Management & Marketing Professionals
Taking B2B Marketing To The Next Level In 2010
Upcoming Teleconference, December 01, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Business-to-business (B2B) marketers, in the tech industry and elsewhere, face increasing pressure to reach decision-makers, justify spending, and deliver high-quality leads to an increasingly dissatisfied sales organization. Compounding these demands . . .
For Sourcing & Vendor Management Professionals
What Are Your Best Options For Managed Global MPLS Services?
Upcoming Teleconference, December 02, 2009, 11:00 a.m.-12:00 p.m. Eastern time
To assess the state of the managed global MPLS services market and see how facilities-based service providers of these services to MNCs stack up against each other, Forrester evaluated the strengths and weaknesses of nine large international network operators . . .
For B2B Market Research Professionals
Why In-Sourcing Market Research Is Gaining Steam And How To Benefit From It
Upcoming Teleconference, December 02, 2009, 1:00 p.m.-2:00 p.m. Eastern time
The economic turmoil of the past year, the need to accomplish market research faster and cheaper, and the self-service platform enablement of the Internet for quantitative and qualitative market research have greatly accelerated the trend for firms to . . .
For eBusiness & Channel Strategy Professionals
Developing The Next Generation Of Sales And Service
Upcoming Teleconference, December 03, 2009, 11:00 a.m.-12:00 p.m. Eastern time
The rapid evolution and adoption of both mobile phones and social technologies mean that today's Web sites will one day be obsolete. eBusiness and channel strategy executives need to plan and develop a new generation of electronic sales and service that . . .
For Technology Sales Enablement Professionals
Unlocking The Potential Of Industry Technology Sales Teams
Upcoming Teleconference, December 03, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Ellen Carney, Christina Lee
Vendor sales staffs play a key role in the buyer research process, but does that vendor role change depending on the mix of hardware, software, services, or security that's being pitched? In this teleconference, Forrester looks at how two industries &mdash . . .
For CIOs
Categorizing Outsourcing Investments To Ensure Proper Alignment
Upcoming Teleconference, December 04, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Clarifying the motives for any technology investment prior to the development of a business case or vendor selection is critical to ensure that an organization achieves the desired value from that investment. As outsourcing by its very nature involves . . .
For Interactive Marketing Professionals
How To Work Smarter When Seeking Interactive Budget Buy-In Or Engaging With IT
Upcoming Teleconference, December 04, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Interactive marketers face numerous challenges, among them are winning budget approval for new initiatives and dealing with IT personnel. This teleconference will tackle both issues with practical steps and tools for improving performance in these areas.
For Technology Product Management & Marketing Professionals
Field Marketing Professionals Must Adapt To The New Digital Marketing Age
Upcoming Teleconference, December 07, 2009, 7:00 a.m.-8:00 a.m. Eastern time
Field marketing professionals in the technology industry will be challenged as their HQ colleagues increasingly leverage the digital marketing opportunity for B2B communications. Discussions with clients indicate that many vendors have not yet fully understood . . .
For Technology Product Management & Marketing Professionals
Field Marketing Professionals Must Adapt To The New Digital Marketing Age
Upcoming Teleconference, December 07, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Field marketing professionals in the technology industry will be challenged as their HQ colleagues increasingly leverage the digital marketing opportunity for B2B communications. Discussions with clients indicate that many vendors have not yet fully understood . . .
For Security & Risk Professionals
Shifts In Security Architecture
Upcoming Teleconference, December 08, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Identity and access management (IAM) has been rocked with new architectures, products, and acquisitions. These changes will definitely have an impact on your organization. In this session, learn what you need to do about it and how you can cope with shifts . . .
For Consumer Product Strategy Professionals
Mobile Services: What Makes An Excellent Experience?
Upcoming Teleconference, December 08, 2009, 1:00 p.m.-2:00 p.m. Eastern time
The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile . . .
For Information & Knowledge Management Professionals
SharePoint 2010: Takes Aim At Process Improvement
Upcoming Teleconference, December 09, 2009, 11:00 a.m.-12:00 p.m. Eastern time
SharePoint 2010 unleashed a host of improvements for line of business (LOB), security and compliance, developers, and the data center. But unlike SharePoint 2007, which grouped a set of diverse technologies into a single platform, SharePoint 2010 takes . . .
For CIOs
US 2009 IT Budget Benchmarks And How To Use Them
Upcoming Teleconference, December 09, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Forrester provides its 2009 IT budget benchmarks and guidance on how to use and interpret them.
For Business Process & Applications Professionals
Forrester BI Maturity Assessment And Survey Results
Upcoming Teleconference, December 10, 2009, 11:00 a.m.-12:00 p.m. Eastern time
One can't build a successful BI strategy, vision, and a road map without understanding the starting point. Forrester's latest BI maturity self-assessment tool helps our clients achieve a solid understanding of the current state of their BI environment. . . .
For Information & Knowledge Management Professionals
Recruit Using A Dynamic Career Web Site
Upcoming Teleconference, December 10, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Recruiting methods are changing, especially as young people become a major part of the workforce. Traditional recruiting approaches give way to interactive Web sites that use social networking. The Web site's information and the way it is presented must . . .
For Vendor Strategy Professionals
Secure Navigation Through The Cloud
Upcoming Teleconference, December 11, 2009, 11:00 a.m.-12:00 p.m. Eastern time
IT mega trends are supporting the market push toward cloud computing. Understand why cloud computing is becoming more and more important today.
For Infrastructure & Operations Professionals
Windows 7 Commercial Deployment Plans And Best Practices
Upcoming Teleconference, December 11, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Windows XP won't be around forever and with Windows 7 available now, IT managers are finding compelling reasons to upgrade to their next-generation desktop platforms. This teleconference will analyze the commercial deployment plans for Windows 7 and share . . .
For Consumer Product Strategy Professionals
Card-Issuing In The 21st Century: Differentiation In A Competitive Environment
Upcoming Teleconference, December 14, 2009, 11:00 a.m.-12:00 p.m. Eastern time
Long a growth driver for financial institutions, the credit card-issuing market faces a number of challenges, including the rise of emerging competition in the form of retailer offerings and related discounts. Issuers are employing a variety of tactics . . .
For eBusiness & Channel Strategy Professionals
How eBusiness Can Develop A Successful Multichannel Strategy
Upcoming Teleconference, December 14, 2009, 1:00 p.m.-2:00 p.m. Eastern time
Your customers today rely on digital channels for three key needs: information, transaction, and support. The growth of mobile and social media adds new complexity and creates a stronger imperative for eBusiness professionals to ensure that they understand . . .
