For Consumer Product Strategy Professionals

Mobile Technographics® In Europe

by Thomas Husson, November 5, 2009

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Mobile Investing  (663 KB PPT)

by Jacqueline Anderson, November 5, 2009

This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).

For Consumer Product Strategy Professionals

US DVR Forecast, 2009 To 2014

The DVR Pairs Up With Online Video To Shape The Future

by James L. McQuivey, Ph.D., October 30, 2009

The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Private Label CPGs  (747 KB PPT)

by Jacqueline Anderson, October 29, 2009

This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of and purchase intent toward private label consumer package . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits  (486 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 21, 2009

This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online Survey, Q2 2009 (US). This is the second survey highlight . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: US Youth Device Ownership And Habits  (598 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, October 19, 2009

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For Marketing Leadership Professionals

Coolhunting With Teen Social Networkers

by David Card, October 9, 2009

Two-thirds of online teens surveyed said they tell friends about products — that's almost twice as many as adults — and more than 70% of teens use social networks regularly. So it's critical for marketers to understand how to best use social networks . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Retail In Europe  (439 KB PPT)

by Olesia Klevchuk, September 28, 2009

This highlight deck summarizes the key findings related to retail from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the first survey highlight in a series from the European Technographics Benchmark Survey, Q2 2009.

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Purchasing Behaviors Of Men And Women  (633 KB PPT)

by Jacqueline Anderson, September 24, 2009

This highlight deck summarizes the key findings related to online purchasing behaviors from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the first survey highlight in a series from the North American Technographics . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Youth Social Media Activities  (458 KB PPT)

by Ina Mitskaviets, September 21, 2009

This highlight deck summarizes the key findings related to online activities from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the first survey highlight in a series from the North American Technographics Youth . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: How Consumers Connect With Companies Via Mobile  (623 KB PPT)

by Corina Matiesanu, September 18, 2009

This highlight deck summarizes the key findings related to mobile marketing from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is the second survey highlight in a series from the North American Technographics . . .

For eBusiness & Channel Strategy Professionals

Poor Content Could Cost Travel eBusiness Money

Hotels Are Particularly Vulnerable Due To Inadequate Online Content

by Henry H. Harteveldt, Elizabeth Stark, September 8, 2009

Online travel content is in true need of a makeover. What written and visual content there is on travel sites — in particular, hotel supplier Web sites — is generic, poorly organized, and confusing. Travelers have had enough: Just half of US online leisure . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers  (531 KB PPT)

by Jacqueline Anderson, September 4, 2009

This highlight deck summarizes the key findings related to loyalty programs from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Retail . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Leisure Travel In Asia Pacific  (500 KB PPT)

by Olesia Klevchuk, September 3, 2009

This highlight deck summarizes the key findings related to travel from Forrester’s Asia-Pacific Technographics Survey, Q2 2009. This is the third survey highlight in a series from the Asia-Pacific Technographics Survey, Q2 2009.

For Marketing Leadership Professionals

The Right Media Mix To Reach UK Moms

by Mary Beth Kemp, August 5, 2009

Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also tend to demonstrate rather complex media behaviors. To . . .

For Consumer Market Research Professionals

Technographics Insight: Who Buys Mobile Services In Asia Pacific?  (474 KB PPT)

by Reineke Reitsma, July 31, 2009

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile content purchasing habits. Insights are also offered around . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For Consumer Market Research Professionals

Technographics® Insight: Media Downloading Behavior In Europe  (552 KB PPT)

by Joost van Kruijsdijk, July 16, 2009

This Technographics Insight focuses on the usage of file sharing software and legal music downloading services. It also looks at how the usage overlaps, and which countries and age groups lead in the usage of file sharing and legal music downloading.

For Consumer Market Research Professionals

Technographics® Insight: Moms And Their Digital Habits  (674 KB PPT)

by Michelle Ferreira, Andrew Peach, July 10, 2009

This Technographics Insight takes a look at Moms and their digital habits, from online to eCommerce and mobile.

For Consumer Market Research Professionals

A Consumer Market Researcher's Introduction To Mobile POST

by Reineke Reitsma, July 9, 2009

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's always on and always available. Current mobile strategies . . .

For Vendor Strategy Professionals

Consumers Turn To Freeware As Their Security Worries Deepen

Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting

by Jonathan Penn, July 6, 2009

To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North America. We found that consumers' worries about malware, . . .

For Consumer Market Research Professionals

Technographics® Insight: Global Mobile Internet And Mobile Content  (624 KB PPT)

by Olesia Klevchuk, July 6, 2009

This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and entertainment base activities around the globe.

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)  (647 KB PPT)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Healthcare Online Survey, Q1 2009 (US)  (658 KB PPT)

by Serena Goldberg, June 19, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Healthcare Online Survey, Q1 2009 (US).

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q1 2009 (US)  (706 KB PPT)

by Corina Matiesanu, June 17, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Retail Online Survey, Q1 2009 (US). This deck covers the impact of the economy on shopping behaviors, overall online shopping behaviors, reasons for not shopping . . .