For Marketing Leadership Professionals

Lessons From Online Consultation In Australia

Organizations Worldwide Can Learn From Recent Experiments

by Steven Noble, November 6, 2009

Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but Australia has completed more than 100 online consultations . . .

For Interactive Marketing Professionals

Targeting Eco-Friendly Consumers

by Emily Riley, October 29, 2009

Eco-friendly consumers are an educated group with higher incomes than most online consumers and a high likelihood of using the Web to research and purchase products. As the green trend rises in Europe, interactive marketers must be keenly aware of how . . .

For Consumer Market Research Professionals

Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets  (318 KB PPT)

by Reineke Reitsma, May 18, 2009

This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

For Interactive Marketing Professionals

The Social Tools Consumers Want From Their Favorite Brands

by Josh Bernoff, April 16, 2009

More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion forums from brands they like, while more than one-third of . . .

For Interactive Marketing Professionals

The Social Technographics® Profile Of European Baby Boomers

Reaching Older Consumers Through Social Media

by Rebecca Jennings, April 10, 2009

Interactive marketers already know that young consumers are very engaged in social media but often fail to appreciate that social tools can be an effective mechanism to reach older users. More than one-third of consumers ages 43 to 63 already read social . . .

For Interactive Marketing Professionals

Time To Rethink Your Corporate Blogging Ideas

With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan

by Josh Bernoff, December 9, 2008

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the most likely to trust all other sources of information. . . .

For Consumer Market Research Professionals

Technographics® Insight: 10 Facts Companies Need To Know About European Teens  (250 KB PPT)

by Valerie Batut, December 1, 2008

This Technographics Insight covers 10 facts about European online teens¿ media consumption and online behavior. It specifically aims at helping companies understand how teens¿ behavior differs from adults¿.

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008  (808 KB PPT)

by Joost van Kruijsdijk, August 13, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

For Interactive Marketing Professionals

How To Connect With Bloggers

Understand Motivations To Start Successful Outreach

by Peter Kim, June 20, 2008

More individuals blog today than ever before. As Social Computing has matured, brands recognize the importance of connecting with this small but influential group of content creators. Adults and youth blog for different reasons, which marketers must recognize . . .

For Consumer Market Research Professionals

Technographics® Insight: New Moms Are More Active Online  (394 KB PPT)

by Ted Schadler, June 16, 2008

This Technographics Insight takes a look at Expectant/New Moms online activities. It compares these women to the average US online consumer to see how they use the Internet differently.

For Consumer Market Research Professionals

North American Technographics Media And Marketing Online Survey, Q2 2008

North American Consumer Technographics Technographics Survey, May 1, 2008

For Interactive Marketing Professionals

Microblogging For Marketers

by Peter Kim, October 16, 2007

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, . . .

For Consumer Market Research Professionals

Technographics Survey Highlights: North American Media And Marketing Online Survey, Q3 2007   (400 KB PPT)

by September 19, 2007

This highlight deck reviews the key findings from the Q3 2007 Media and Marketing Online Survey. This survey covered questions on media, brand use, social media, online video and MP3s.

North American Technographics® Financial Services And Automotive Online Survey, Q3 2007

North American Consumer Technographics Technographics Survey, September 5, 2007

For Consumer Market Research Professionals

Who Blogs  (220 KB PPT)

by Charlene Li, July 10, 2007

This data chart is a profile of adult and youth bloggers. It looks at the demographics, psychographics, and emerging online channel usage for these individuals.

Profiling European Bloggers

by Michèle Bouquet, Jaap Favier, November 14, 2006

There's a lot of buzz around the blogging phenomenon but the numbers show that there are only four million active bloggers in Europe. However, European bloggers are very attractive to marketers as these consumers are young, early adopters of new technologies, . . .

Financial Consumers Adopt Social Computing

Bank And Brokerage Customers Who Use RSS, Blogs, And Social Networking Sites

by Bruce D. Temkin, July 7, 2006

Shifts in online behavior are creating new phenomena that Forrester calls Social Computing. We examined how many customers within bank and brokerage customer bases perform various Social Computing activities. A few of our findings: ING Direct and HSBC . . .

UK Online Consumers: A Social Computing Snapshot

by Paul Jackson, June 29, 2006

Social Computing is gaining ground among consumers, as data from the latest UK Internet User Study shows. Young online consumers are embracing many Social Computing tools, including blogs, social networks, and podcasts. But vendors and marketers must . . .

For Interactive Marketing Professionals

User-Generated Content Ambushes The Media Biz

Usage Is High, But Trust In Peers Varies Widely Among Youth And Adults

by Brian Haven, April 7, 2006

Social Computing activities — blogging, podcasting, online message posting — are producing a variety of content popular with online users. Three-fourths of online adults, and more than 90% of online youth, are tapping their peers for content of all types . . .

Teens Take The Lead On Social Computing

by Chris Charron, March 24, 2006

Generally, the use of Social Computing tools, particularly blogging, is booming among North American youth aged 13 to 17 years. One in five online youth now regularly read blogs, and 13% publish their own personal blog, compared with just 10% and 6% of . . .

UK Consumers Adopt Blogs And Online Commentary

by Rebecca Jennings, February 14, 2006

Blogging and online user opinion-sharing is more than media hype: Almost half of the frequently online consumers in the UK read comments from others online, though active participation remains skewed toward the young. Marketers and media firms looking . . .

Social Computing Takes A Step Forward

As Blogging And RSS Grow, Marketers Can Play A Role

by Charlene Li, December 14, 2005

Between August 2004 and July 2005, social computing tools like blogs and Really Simple Syndication (RSS) grew dramatically across the board. Consumers regularly use blogs twice as much as they did last year, with 10% now reading them at least once a week. . . .

Blogging: Bubble Or Big Deal?

When And How Businesses Should Use Blogs

by Charlene Li, November 5, 2004

Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, . . .