For eBusiness & Channel Strategy Professionals

How Dutch Consumers Use The Net To Research And Buy Financial Products

The Web's Role As A Sales Channel Is Growing Fast In The Netherlands

by Alexander Hesse, November 20, 2009

The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch Net users researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Payment Methods In Europe  (518 KB PPT)

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to online payments from Forrester’s European Technographics Retail, Customer Experience, and Travel Online Survey, Q3 2009.

For eBusiness & Channel Strategy Professionals

What Europeans Expect From Financial Services Web Sites

And What eBusiness Executives Need To Do To Meet Customer Needs

by Vanessa Niemeyer, Ph.D., October 6, 2009

Consumers go to financial services Web sites with different motives — some want to access their own accounts and some intend to research or buy a specific financial product, while others are looking for a solution that fits their needs. Visitors to financial . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy  (524 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For eBusiness & Channel Strategy Professionals

Security And Data Management: What The Global eCommerce Leader Needs To Know

An Ever-Increasing Set Of Regulations And Standards Drives Complexity

by Brian K. Walker, April 23, 2009

Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues and marshal their resources, including vendors, to ensure . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2008  (418 KB PPT)

by Olesia Klevchuk, Corina Matiesanu, March 20, 2009

This highlight deck summarizes the key findings from Forrester¿s European Financial Services Online Survey, Q4 2008.

For eBusiness & Channel Strategy Professionals

Three Ways Online Security Affects North Americans' Financial Behavior

How Secure Consumers Feel Online Affects What They're Willing To Do

by Brad Strothkamp, Peter Wannemacher, February 3, 2009

For the past five years, Forrester has tracked the degree of security consumers feel when using financial information on the Internet. By analyzing these trends and our most recent survey data, we found that security is a key factor in consumers' willingness . . .

For eBusiness & Channel Strategy Professionals

US Banks Are Losing Bill Pay Ground To Biller Sites

Quitters And Fence-Sitters Prefer Billers Over Banks

by Emmett Higdon, November 3, 2008

Since Forrester first started tracking where US online consumers pay bills, biller sites have always led the way. Although banks had been closing this gap over the past five years, bank bill pay growth has stalled in the past 12 months, while the number . . .

For eBusiness & Channel Strategy Professionals

Getting More Financial Services Shoppers To Apply Online

Many North Americans Have Not Applied Online But Would Consider Doing So

by Brad Strothkamp, Peter Wannemacher, September 30, 2008

eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified three segments of online financial consumers: Online Applicants, . . .

For Consumer Product Strategy Professionals

Consumers Combat Their Internet Fears With Free Protection Measures

How Can Consumer Product Strategists Better Address Security Concerns?

by Natalie Lambert, June 19, 2008

The vast majority of North American online consumers that use a connected PC at home are greatly concerned about malicious code invading their PCs, becoming the next victim of identity theft, and their personal data getting into the wrong hands. In response, . . .

For Consumer Market Research Professionals

Technographics® Insight: Which Security Measures Do Europeans Take?  (220 KB PPT)

by Reineke Reitsma, June 13, 2008

This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in where consumers acquire their security software.

For Consumer Market Research Professionals

Growing Payment Options Advance eCommerce In Asia Pacific

Regional Payment Options Emerge To Better Address Local Consumer Needs

by Dia Ganguly, May 16, 2008

Asian consumers are often on the forefront of technology adoption; however, this is not the case when it comes to eCommerce adoption for consumers in Japan, China, and India. Forrester's Asia Pacific Consumer Technographics® Survey, Q4 2007, asked . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007  (362 KB PPT)

by Joost van Kruijsdijk, April 15, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

For Consumer Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2007  (250 KB PPT)

by Reineke Reitsma, March 27, 2008

This highlight deck summarizes the key findings from Forrester's European Technographics Online Financial Services Survey, Q4 2007.

For Consumer Market Research Professionals

Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe  (255 KB PPT)

by Reineke Reitsma, January 2, 2008

A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

For Technology Product Management & Marketing Professionals

Consumers' Concern About Online Security Doesn't Mean A Payday For Vendors

Adoption Of Security Products Increases, But Consumers Look Elsewhere

by Natalie Lambert, August 30, 2007

Fueled by growing concerns about security on the Internet, North American online consumers are stepping up their use of tools like antimalware, personal firewall software, and spam and pop-up blockers. Why? Because an increasing number of computer manufacturers . . .

For Consumer Market Research Professionals

Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007  (254 KB PPT)

by Ted Schadler, July 5, 2007

This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online Survey, Q1 2007. Every data point shown can be cut by demographics, . . .

For Consumer Market Research Professionals

Security Concerns Impact European Online Behavior

Experience Continues To Be The Key To Reducing Security Concerns

by Reineke Reitsma, July 3, 2007

Online Europeans continue to be concerned about their safety, security, and privacy online whether they purchase products, participate in online promotions, or disclose their personal information. Additionally, the younger online population is not always . . .

For eBusiness & Channel Strategy Professionals

Online Banking Holdouts Still Want Security Guarantees

European Net Users Want Security Guarantees And Incentives To Bank Online

by Benjamin Ensor, June 21, 2007

Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives . . .

For Customer Experience Professionals

European Young Consumers Are Concerned About Online Security

How Web Sites Should Address Young Consumers' Privacy Concerns

by Zayera Khan, May 3, 2007

Most European online young consumers have serious privacy, security, and safety concerns when using the Net. The younger they are, the less concerned they are about security when performing various activities online. These concerns vary by country and . . .