For Vendor Strategy Professionals

Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

by Christopher Mines, November 17, 2009

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change, corporate carbon emissions (and the energy consumption that . . .

For CIOs

The Value Of A Green IT Maturity Assessment

Introducing Forrester's Green IT Maturity Assessment Methodology

by Doug Washburn, Christopher Mines, October 20, 2009

CIOs recognize the importance of environmental considerations in planning IT operations, but they are often unsure about how to put that recognition into action. With sustainability rising on the corporate agenda, and the cost, risk, and revenue benefits . . .

For Vendor Strategy Professionals

Market Update: European Systems Integrators Up Their Investments In Green IT Services

by Christopher Mines, September 14, 2009

European systems integrators (SIs) Getronics, Orange Business Services, and Siemens IT Solutions and Services are stepping up their efforts to build consulting and implementation practices helping clients plan and implement green IT programs. These investments . . .

For B2B Market Research Professionals

Green IT Adoption By Industry, Q2 2009  (460 KB PPT)

by Christopher Mines, July 17, 2009

This data chart highlights green IT adoption and trends by industry.

For B2B Market Research Professionals

Green IT Adoption By Geography, Q2 2009  (462 KB PPT)

by Christopher Mines, July 17, 2009

This data chart provides data of green IT adoption and trends by geography.

For Vendor Strategy Professionals

Market Overview: The Recession Dents Green IT's Global Momentum

by Christopher Mines, July 16, 2009

The recession is taking a bite from the growth of enterprise adoption of green IT policies and practices. Forrester's latest enterprise green IT survey reveals slowing adoption of green IT practices like procurement standards and flattening engagements . . .

For Vendor Strategy Professionals

Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

by Christopher Mines, July 2, 2009

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year. Some of these prospective clients are aggressively using . . .

For Vendor Strategy Professionals

Market Momentum: Green IT 2008

A Look At Sustainability Announcements Of Leading Systems Vendors

by Christopher Mines, April 29, 2009

We reviewed the sustainability-related activities of 13 leading IT systems vendors from 2007 to 2008 by examining public announcements on their Web sites. Three takeaways emerged from our analysis: 1) The rate of green-related announcements increased . . .

For Vendor Strategy Professionals

Market Overview: Green IT Services

A Bright Outlook For IT Sustainability Consulting

by Christopher Mines, April 24, 2009

IT services companies are responding to client needs by building green IT and corporate sustainability practices. We continue to forecast very healthy growth — 60% CAGR —for this market, peaking at $4.8 billion in worldwide user spending in 2013. Since . . .

For Vendor Strategy Professionals

Mapping IT's Green Opportunities

Get Ready For Green IT 2.0

by Christopher Mines, March 5, 2009

Vendor strategists must raise their sights to take in and capture the full value of IT across the landscape of green business opportunity. The foreground of energy efficiency and waste reduction — the green IT 1.0 zone where many strategists focus today . . .

For B2B Market Research Professionals

Green IT Awareness And Adoption By Company Size, Q4 2008  (277 KB PPT)

by Christopher Mines, January 12, 2009

Enterprises and SMBs report on their green IT awareness and adoption.

For B2B Market Research Professionals

Green IT Awareness And Adoption By Region, Q4 2008  (274 KB PPT)

by Christopher Mines, January 8, 2009

Global firms report on their awareness and adoption of green IT practices.

For Vendor Strategy Professionals

Predictions 2009: Recession Still Provides A Favorable Climate For Green IT

by Christopher Mines, January 5, 2009

Worldwide implementation of green initiatives in enterprise IT organizations and their suppliers will accelerate in 2009, notwithstanding the gloomy economic environment. Green IT will spread in several dimensions: from hardware to software and services, . . .

For Vendor Strategy Professionals

Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives

by Christopher Mines, December 15, 2008

Forrester's latest green IT enterprise survey reveals that the slowing economy will not derail efforts to make IT operations more efficient and less environmentally harmful. In fact, of responding companies that are changing the pace of their green IT . . .

For Vendor Strategy Professionals

Case Study: How IBM Supported kika/Leiner's Branding Strategy With A Green Data Center

by Christopher Mines, November 19, 2008

European furniture retailer kika/Leiner Group is going green. Its stores and furniture products are designed and branded to appeal to increasingly green-conscious consumers in its home country of Austria and throughout central Europe. IBM brought its . . .

For Technology Product Management & Marketing Professionals

Inquiry Insights: Green IT, Q3 2008

by Christopher Mines, September 17, 2008

Since initiating research on green IT trends in early 2007, Forrester analysts have fielded a steadily growing number of client inquiries on green topics, including corporate sustainability planning, data center energy efficiency, IT recycling, and green . . .

For Vendor Strategy Professionals

Road Map: How GeSI's "SMART" Report Broadens The IT Industry's Green Agenda

Vendor Strategists Think Big About IT's Role In Curbing Carbon Emissions

by Christopher Mines, August 15, 2008

The "SMART 2020: Enabling the low carbon economy in the information age" report issued by the Global e-Sustainability Initiative (GeSI) will raise the environmental stakes for strategy professionals at IT suppliers. Vendors looking to respond to their . . .

For B2B Market Research Professionals

Industry Motivations For Pursuing Green IT  (154 KB PPT)

by Christopher Mines, June 26, 2008

An overview of motivations for pursuing green IT by industry

For B2B Market Research Professionals

Green IT Awareness And Strategy In The US, Europe, And Asia Pacific  (149 KB PPT)

by Christopher Mines, June 24, 2008

An overview of results from Forrester's Q2 Global Green IT Online Survey

For Technology Product Management & Marketing Professionals

More Green Progress In Enterprise IT

by Christopher Mines, May 16, 2008

Forrester completed its third survey of enterprise IT professionals in April 2008 to understand the state of green IT awareness and adoption in corporate computing. Our latest survey results show continuing advancement of both awareness and activity, . . .

For Vendor Strategy Professionals

Software Strategists Tackle Green IT

How The Software Industry Will Go Green

by Christopher Mines, April 7, 2008

To date, the vast majority of mindshare and activity about improving the IT industry's environmental stance has focused on the life cycle of hardware assets — greening their design, manufacturing, operation, and recycling/disposal. Recently, we have received . . .

For B2B Market Research Professionals

Enterprise Data Center Electrical Efficiency  (152 KB PPT)

by Christopher Mines, April 3, 2008

A look at the interest of Asia Pacific enterprises in electrical efficiency in their datacenters as well as some of the reasons for this. The look also contrasts this interest with the more developed markets of North America.

For Technology Product Management & Marketing Professionals

Green IT Nudges Tech Adoption

Technologies Like Videoconferencing And Thin Clients Will Get A Second Look

by Christopher Mines, March 10, 2008

As enterprise IT organizations continue to adopt green principles, they'll take another look at technologies that reduce energy consumption and carbon emissions, both within the IT shop and across the business. Enterprises going green will give a nudge . . .

For Technology Product Management & Marketing Professionals

The Dawn Of Green IT Services

A Market Overview Of Sustainability Consulting For IT Organizations

by Christopher Mines, March 4, 2008

Enterprises are increasingly going green, and looking to IT operations to help them reduce corporate energy consumption and become more environmentally responsible. Some IT shops are responding by seeking help from professional services providers that . . .

For Technology Product Management & Marketing Professionals

Inquiry Insights: Green IT, Q1 2008

Forrester Clients Ask The What, Why, And How Of Sustainable Computing

by Christopher Mines, February 29, 2008

Forrester clients submit roughly 20,000 analyst inquiries each year. In aggregate, these one-on-one interactions create a map of topical hotspots among Forrester's client base, with important insights for technology marketers. Since initiating research . . .