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B2B Sales & Marketing

As high-tech supply chains become more complex — with global sourcing, shorter product life cycle, and higher customer expectations — high-tech retailers and manufacturers look for ways to create more efficient operations. High-Tech research analyzes trends and best practices in the high-tech industry, such as configure-to-order strategies, outsourcing, and demand shaping.

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For Vendor Strategy Professionals

Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change, corporate carbon emissions (and the energy consumption that . . .

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For Application Development & Program Management Professionals

Microsoft Ups The ALM Ante With Its Bet On Teamprise

Expect VS 2010 To Accelerate The Shakeout In The Application Life-Cycle Management Market

Microsoft's Team Foundation Server (TFS) has proven very popular with .NET developers but not so much with Eclipse developers. This presents a problem for Microsoft, because many of its largest customers develop for both .NET and Java and want a consolidated . . .

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For Vendor Strategy Professionals

Vendors Beware: Virtualization, PaaS, And SaaS Are Changing The Capacity Management Tools Market

Continuous improvement in the server technology performance-price ratio has caused many organizations to simply dismiss the need for accurate workload and resource planning efforts. In the current economic climate, infrastructure optimization and operational . . .

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For Vendor Strategy Professionals

Market Overview: Workload Automation, Q3 2009

Is BSM The Future Of Workload Automation?

Job scheduling is a necessary component of data centers. Without job scheduling, an enterprise could simply not execute long application processes that deal with massive amounts of data and are necessary to prepare for online and transactional processing. . . .

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For Vendor Strategy Professionals

Market Momentum: IT Management Software Market, H1 2009

Vendors Are Missing The Cloud And Virtualization Waves

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major activities. In the first half of 2009, we tracked 165 different . . .

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For Business Process & Applications Professionals

The State Of ERP 2009: Market Forces Drive Specialization, Consolidation, And Innovation

As the enterprise resource planning (ERP) software market struggles against an unprecedented tide of economic woes, strategic opportunities are surfacing for customers. Soft market conditions mean fewer deals for vendors and better deals for buyers of . . .

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For Vendor Strategy Professionals

Market Momentum: Middleware Software Market, H2 2008 And H1 2009

Middleware Vendors Must Fight For Awareness In A Consolidating Market While Offering Cloud Innovations

Forrester's market momentum data includes mergers and acquisitions (M&A), product, partnership, and strategy/go-to-market announcements. A trend analysis provides vendors with important background for the ongoing market consolidation and various strategic . . .

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For Vendor Strategy Professionals

The IT Management Software Challengers

SWOT Analysis For ASG, Compuware, EMC, Quest Software, And Microsoft, Q3 2009

The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones. Preliminary results for the first three quarters of 2009 show that the megavendors' share of the ITMS market has again declined from 2008. This . . .

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For Security & Risk Professionals

Oracle Buys Sun Microsystems — And Its Identity Management Portfolio

What To Look For From Oracle, And How To Respond

Oracle's acquisition of Sun Microsystems' identity management (IAM) portfolio was largely unintended — the assets that lured Oracle to buy Sun were Java and its hardware business. Once the acquisition closes, Forrester expects that Oracle will migrate . . .

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For Vendor Strategy Professionals

M&A Activity In The Current Downturn Reshapes The Software And Services Markets

A Review Of M&A In The Software And Services Markets, H1 2009

Although mergers and acquisitions (M&A) activity in the tech industry in absolute numbers declined in H1 2009, the deals coming through in the current period are likely to fundamentally transform the overall market landscape. Principally, M&A . . .

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For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

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For Vendor Strategy Professionals

Xerox's Acquisition Of ACS Underscores A Converging Market

The Company Makes A Bold Services Play

On September 28, 2009, Xerox announced that it was purchasing the business process outsourcing (BPO) company Affiliated Computer Services (ACS), in a deal valued at approximately $6.4 billion. Coming just after Dell's acquisition of Perot Systems, this . . .

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For Business Process & Applications Professionals

Xerox Jolts The Document Processing Services Market With A Major BPO Acquisition

Xerox's Acquisition Underscores BPO, ITO, And DPS Convergence

On September 28, 2009, Xerox announced the purchase of business process outsourcing company Affiliated Computer Services (ACS), in a deal valued at approximately $6.4 billion. Xerox's acquisition sends a clear signal about the strategic direction of the . . .

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For Vendor Strategy Professionals

Tech Horizons: OpTier, A Step Toward Business Service Management (BSM) 2.0

Is Business Transaction Management The New BSM?

BSM is firmly established now as a way to manage IT as a business tool rather than as a collection of fragile technologies. In this transformation of IT into a service provider, technology is only one element of the equation and is no longer the only . . .

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For Customer Intelligence Professionals

Adobe's Acquisition Of Omniture Rocks Online Marketing

On September 15, 2009, Adobe announced that it would acquire Omniture for $1.8 billion. Adobe's CEO, Shantanu Narayen, promised that the combined entity would help marketers "realize the full value of their digital assets." Forrester believes that while . . .

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For Technology Sales Enablement Professionals

North American Insurance IT Spending In 2009

Despite Gloom, Most North American Insurer Budgets Remain Stable

The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a long global recession, hefty declines in rates and written . . .

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For Technology Product Management & Marketing Professionals

B2B Lead Management Automation Market Overview

Multiple Vendor Choices And Confusing Claims Slow Adoption

Lead management automation (LMA) requires a degree of process maturity many business-to-business (B2B) firms don't possess, resulting in underachievement by vendors and users alike. Yet, the benefits of adopting LMA are clear: B2B marketers that successfully . . .

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For Vendor Strategy Professionals

Market Momentum: IT Security Market, H1 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across . . .

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For Technology Product Management & Marketing Professionals

In Hard Economic Times, Technology Companies Must Make Implementation The Priority

As the current recession continues, and technology buyers keep a keen eye on total costs, missing or poorly defined implementation capabilities can stop new purchases short. Technology vendors must put implementation program design and execution high . . .

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For Vendor Strategy Professionals

The Tier One Middleware Vendors

A SWOT Analysis Of The Leading Business Process Platform Vendors: IBM, Microsoft, Oracle, And SAP

The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the components that independent software vendors (ISVs) need to create a packaged . . .

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For Vendor Strategy Professionals

Making The SaaS And Collaboration Marriage Work

A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders and individual workers are demanding more say in choosing . . .

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For Application Development & Program Management Professionals

A Surprising New Java Platform Option: VMware

Acquiring SpringSource, VMware Targets Java And Clouds

VMware's ambition is to expand up the stack from its franchise in systems virtualization software into application platforms. The company's decision to buy Java frameworks specialist SpringSource is a first step toward realizing this larger ambition as . . .

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For Vendor Strategy Professionals

Key Takeaways For IT Asset Life-Cycle Management

The Recent Forrester Wave™ Separates IT Asset Life-Cycle Management Vendors In A Cloud From The Rest

We published a Forrester Wave™ on IT asset life-cycle management (ITALM) in April 2009. It has generated a lot of interest in the topic among users and some interest among vendors. Users are downloading the Wave tool and adjusting the criteria weightings . . .

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For Vendor Strategy Professionals

The IT Management Software Megavendors

SWOT Analysis For BMC Software, CA, HP Software, And IBM Tivoli, Q3 2009

The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. Despite this bleak overall picture, Forrester forecasts 4% growth in nonapplication software products (e.g., storage management, middleware), . . .

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For B2B Market Research Professionals

The State Of SMB IT Budgets: 2009

Business Data Services North America And Europe

This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made CIOs and IT decision-makers cut back their IT budgets, with . . .

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