For Vendor Strategy Professionals

Market Momentum: IT Management Software Market, H1 2009

Vendors Are Missing The Cloud And Virtualization Waves

by Peter O'Neill, November 5, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major activities. In the first half of 2009, we tracked 165 different . . .

For Vendor Strategy Professionals

The Changing Face Of Telecom Wholesale

Telecom Wholesale: From Regulatory Mandate To Customer Demand

by Mike Cansfield, November 3, 2009

Last year we said that the wholesale sector in telecom was at an inflection point. This study shows that the changes we detected last year accelerated with market forces driving change in what customers want from their wholesale suppliers and in the business-to-business . . .

For Vendor Strategy Professionals

Market Momentum: Middleware Software Market, H2 2008 And H1 2009

Middleware Vendors Must Fight For Awareness In A Consolidating Market While Offering Cloud Innovations

by Stefan Ried, Ph.D., October 27, 2009

Forrester's market momentum data includes mergers and acquisitions (M&A), product, partnership, and strategy/go-to-market announcements. A trend analysis provides vendors with important background for the ongoing market consolidation and various strategic . . .

For Vendor Strategy Professionals

B2B Channel Incentive Programs In The Technology Industry

A Benchmark Of 11 Technology Vendors' Programs And Operations

by Peter O'Neill, Tim Harmon, October 13, 2009

One of the most important business processes for technology industry (TI) vendors is to manage an indirect sales channel, which some vendors see as only an augmentation to their direct sales efforts. Forrester interviewed 11 leading TI vendors about their . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Vendor Strategy Professionals

Trends In Innovation Consulting

A Market Snapshot Of Innovation Consulting Services Specialists

by Daniel Krauss, October 6, 2009

Severe pressure induced by the current economic downturn pushes executives toward efforts related to cost reduction and internal restructuring. Nevertheless, innovation remains one of the high priorities on their agenda, which is mainly focused either . . .

For Vendor Strategy Professionals

Case Study: How AT&T Is Helping The Williams F1 Racing Team Become More Competitive

by Mike Cansfield, September 22, 2009

AT&T is the title sponsor and exclusive telecommunications services provider of the Williams Formula One (F1) motor racing team. Like any other business, F1 is a relentlessly competitive environment. AT&T is more than just a sponsor of the team; . . .

For Vendor Strategy Professionals

Market Momentum: IT Security Market, H1 2009

by Jonathan Penn, September 16, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities in that industry. In H1 2009, we tracked 178 different activities across . . .

For Sourcing & Vendor Management Professionals

Ten-Point Checklist For Assessing Eurocentric IT Partnerships For Global Delivery  (36 KB XLS)

by Euan Davis, September 1, 2009

Euro-centric IT services partnerships will grow as India’s pure-plays seek deeper penetration for their application expertise and local providers respond to client demands for cheaper IT service delivery. In this checklist, Forrester assumes that local . . .

For Vendor Strategy Professionals

Making The SaaS And Collaboration Marriage Work

A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

by TJ Keitt, August 31, 2009

Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders and individual workers are demanding more say in choosing . . .

For Sourcing & Vendor Management Professionals

Assessing Your European Service Provider's Partnering Strategy For Global Delivery

European Sourcing Teams Need To Understand How GDM Partnerships Get Implemented

by Euan Davis, August 11, 2009

Offshore service propositions are filtering down to the European market as local IT service providers partner with India's pure-plays. Each needs the other in a symbiotic relationship fueled by Indian scale and European revenue growth. Sourcing groups . . .

For Vendor Strategy Professionals

Market Momentum: Corporate Strategy Services Market, H1 2009

by Daniel Krauss, August 7, 2009

How will a market that competes primarily on intellectual property (IP) be affected by the economic downturn? Service providers have been undoubtedly deeply affected by the recession in one way or another, and Forrester has therefore analyzed the publicly . . .

For Vendor Strategy Professionals

Market Momentum: IT Services And Outsourcing Market, H1 2009

by Pascal Matzke, Charles Green, July 29, 2009

Forrester's biannual review of the key events in the IT services and outsourcing market reveals how providers are responding to the severe macroeconomic conditions and continuing their transformation in an industry being fundamentally changed by new constituencies . . .

For Technology Product Management & Marketing Professionals

The Seven Deadly Sins Of B2B Channel Enablement

Channel Partners Sound Off

by Tim Harmon, July 17, 2009

Current economic conditions are laying bare what's not working for channel partners, exposing issues ranging from channel conflict, to the "channel usability" of technologies, to community disenfranchisement. As companies try to move more volume through . . .

For Consumer Product Strategy Professionals

Music And ISPs: The Time Is Right For A New Relationship

by Sonal Gandhi, July 14, 2009

Universal Music and Virgin Media's launch of an unlimited MP3 subscription service in the UK marks a new era in the music label/ISP relationship. While labels and ISPs have not had much success at forming mutually beneficial partnerships in the past in . . .

For Technology Product Management & Marketing Professionals

The Changing Yin And Yang Of Tech Vendors And Channel Partners

Business Model Changes Call For Realigning The Demand Chain

by Tim Harmon, July 10, 2009

For years, channel partners have based their businesses around specific offerings sold into specific geographies or verticals. Today, channel partners are making dramatic adjustments to business models to cope with new levels of complexity, software-as-a-service/platform-as-a-service . . .

For Consumer Product Strategy Professionals

We Are All Media Companies Now

How Brands Can Benefit From The Media Meltdown

by Nick Thomas, July 7, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies that create and distribute content . . .

For Vendor Strategy Professionals

Market Momentum: IT Security Market, H2 2008

by Jonathan Penn, June 11, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT security market and in gathering intelligence about the major activities. In the second half of 2008, we tracked 169 different activities across . . .

For Vendor Strategy Professionals

TechRadar™ For Vendor Strategy Professionals: Database And Server Data Security, Q2 2009

How Vendor Strategists Should View A Critical But Complex Segment Of Security

by Jonathan Penn, Andrew Jaquith, June 9, 2009

The risks of theft, corruption, and abuse have made securing data stored on servers and in databases not only more important and relevant to businesses than ever — but also much harder. To help vendor strategy professionals properly time their investments . . .

For Vendor Strategy Professionals

Market Momentum: Business Intelligence, Q1 To Q3 2008

Vendor Communications Reflect Business Intelligence Trends

by Holger Kisker, Ph.D., May 29, 2009

As the business intelligence (BI) market absorbs a recent round of market-changing mergers and acquisitions (M&A), Forrester analyzed the evolution of this fast-growing market and tracked 434 unique activities in the first three quarters of 2008 from . . .

For Consumer Product Strategy Professionals

The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

by Thomas Husson, May 22, 2009

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via new retail stores represent two sides of the same coin: . . .

For Vendor Strategy Professionals

Vendors: Make Mobile App ROI Your Sell Epicenter

ROI Analysis Must Prove The Business Process Benefits Of Mobile Solutions

by Michele Pelino, May 22, 2009

The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications, and solutions. While many companies are decreasing their . . .

For Consumer Product Strategy Professionals

Building TV Communities Online

by Bobby Tulsiani, May 21, 2009

From consumer product goods to political candidates, everyone seems focused on trying to build communities online. With some of the most passionate fans, TV brands are in a perfect position to tap into the energy of their bases and build communities online. . . .

For Vendor Strategy Professionals

Sun Is The Center Of The New Oracle Universe

How Cisco, HP, And Oracle Are Shaping IT's Future

by Jean-Pierre Garbani, May 21, 2009

There are defining moments in IT where all the stars align to create a big bang. Twenty years ago, IT vendors faced clients wanting application and service value, not technology. The market dominance of IBM mainframes forced these smaller vendors to find . . .