For eBusiness & Channel Strategy Professionals

How Dutch Consumers Use The Net To Research And Buy Financial Products

The Web's Role As A Sales Channel Is Growing Fast In The Netherlands

by Alexander Hesse, November 20, 2009

The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch Net users researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought . . .

For Vendor Strategy Professionals

Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

by Jonathan Penn, November 12, 2009

As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft as a primary and highly profitable goal for hackers, protecting . . .

For Consumer Product Strategy Professionals

Driving A Contactless Network Effect In The US

Supply Is Strong, But Only Marketing And Usage Rewards Will Drive Demand

by Edward Kountz, October 23, 2009

While recent years have seen increased issuance and merchant acceptance of contactless payments in the US, consumer usage remains low. Some institutions are exploring instant issuance and contactless payment stickers as steps to alter this dynamic, but . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Online Payment Methods In Europe  (518 KB PPT)

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to online payments from Forrester’s European Technographics Retail, Customer Experience, and Travel Online Survey, Q3 2009.

For eBusiness & Channel Strategy Professionals

What Europeans Expect From Financial Services Web Sites

And What eBusiness Executives Need To Do To Meet Customer Needs

by Vanessa Niemeyer, Ph.D., October 6, 2009

Consumers go to financial services Web sites with different motives — some want to access their own accounts and some intend to research or buy a specific financial product, while others are looking for a solution that fits their needs. Visitors to financial . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe  (542 KB PPT)

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing so. Typically, these online banking holdouts mention security . . .

For eBusiness & Channel Strategy Professionals

US Data Compromise And Online Trust Update: Consumers' Security And Trust Concerns Still Hampering eBusiness

by Edward Kountz, August 20, 2009

One in 10 US online users reported a data breach that led to a financial loss in 2008, a rate of compromise statistically unchanged from the prior-year period. And while more consumers were able to resolve their incident of financial fraud in less than . . .

For eBusiness & Channel Strategy Professionals

The State Of Fraud In eBusiness

eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

by Carrie Johnson, Elizabeth Davis, August 17, 2009

Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an increase in fraud incidents in the past 12 months and . . .

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security  (646 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For Consumer Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy  (524 KB PPT)

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Security & Risk Professionals

Mobile Authentication Marries Security With Convenience

A Token-Killing Form Factor For Secure Consumer Online Banking

by Bill Nagel, November 16, 2007

Financial institutions seeking to expand their online and mobile banking offerings to their entire customer base face the age-old challenge of balancing security with usability. Many banks feel trapped: Fail to implement strong authentication and incur . . .

For Technology Product Management & Marketing Professionals

Consumers' Concern About Online Security Doesn't Mean A Payday For Vendors

Adoption Of Security Products Increases, But Consumers Look Elsewhere

by Natalie Lambert, August 30, 2007

Fueled by growing concerns about security on the Internet, North American online consumers are stepping up their use of tools like antimalware, personal firewall software, and spam and pop-up blockers. Why? Because an increasing number of computer manufacturers . . .

For Consumer Market Research Professionals

Security Concerns Impact European Online Behavior

Experience Continues To Be The Key To Reducing Security Concerns

by Reineke Reitsma, July 3, 2007

Online Europeans continue to be concerned about their safety, security, and privacy online whether they purchase products, participate in online promotions, or disclose their personal information. Additionally, the younger online population is not always . . .

For eBusiness & Channel Strategy Professionals

Online Banking Holdouts Still Want Security Guarantees

European Net Users Want Security Guarantees And Incentives To Bank Online

by Benjamin Ensor, June 21, 2007

Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives . . .

For Customer Experience Professionals

European Young Consumers Are Concerned About Online Security

How Web Sites Should Address Young Consumers' Privacy Concerns

by Zayera Khan, May 3, 2007

Most European online young consumers have serious privacy, security, and safety concerns when using the Net. The younger they are, the less concerned they are about security when performing various activities online. These concerns vary by country and . . .