For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For Information & Knowledge Management Professionals

For Gen Y, Mobility Trumps Web 2.0 At Work

Workforce Technographics®

by Ted Schadler, November 19, 2009

Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility to work, Gen Yers can at least use their personal mobile . . .

For CIOs

CIOs: Develop A Technology Watch List

The Top 15 Technology Trends To Watch

by Sharyn Leaver, November 13, 2009

As IT executives set out their strategies and plan for 2010 and beyond, they must determine what the top technology trends are for their business and gauge IT's ability to support the next phase of technology innovation and growth. To help, Forrester . . .

For eBusiness & Channel Strategy Professionals

Is The Time Right To Build A Mobile App?

Balance The Buzz With Real Customer Value And Revenue Opportunities

by Brian K. Walker, October 29, 2009

The rapid growth of the iPhone and iPod touch application market has fueled a race to develop these applications on the part of eBusiness and channel strategy professionals. Recently, Forrester published a useful outline to help determine if a mobile . . .

For Infrastructure & Operations Professionals

Mobile Device Management Trends And Best Practices  (1.9 MB PPT)

by Benjamin Gray, October 28, 2009

Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.

For eBusiness & Channel Strategy Professionals

Seizing Insurance's Mobile Opportunity

Customer Adoption And Investment Grow As US Insurers Play Catch-Up

by Chad Mitchell, October 22, 2009

Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like . . .

For Consumer Product Strategy Professionals

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi, October 21, 2009

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base . . .

For Infrastructure & Operations Professionals

Twenty Mobile Device Management Best Practices

How To Improve Mobile Support For Your Anytime, Anywhere Workers

by Benjamin Gray, October 21, 2009

As workers become increasingly distributed and mobile, work will no longer be confined to always-connected devices. And as firms onboard this younger and more tech-savvy generation of employees (Millennials), who have loftier mobility expectations of . . .

For Consumer Product Strategy Professionals

Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

by Thomas Husson, October 20, 2009

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define — or refine . . .

For Information & Knowledge Management Professionals

Smartphones And Telecommuting: Workforce Technology Adoption 2009

Workforce Technographics®

by Ted Schadler, October 20, 2009

There is pent-up demand for smartphone support. Today, only 11% of US information workers (iWorkers) use a smartphone at work, but nearly three times that many say that they use their own mobile phones for work. The logic is clear: Smartphones and laptops . . .

For Consumer Product Strategy Professionals

Phone-Based Navigation Ticks Up

by Charles S. Golvin, October 19, 2009

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent data reinforces this claim, as phone-based solutions . . .

For Consumer Product Strategy Professionals

The Convenience Quotient Of Mobile Services: A Facebook Case Study

How To Make Mobile Services As Convenient As PC-Based Experiences

by Julie A. Ask, October 14, 2009

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile . . .

For Consumer Product Strategy Professionals

Gen Y Points To A Mobile Future For Local Search

by Abe Garon, Sarah Rotman Epps, October 13, 2009

Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a piece of this business include: portals like AOL, Google, . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Consumer Product Strategy Professionals

The Fastest-Growing Mobile Phone Category

It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

by Charles S. Golvin, October 8, 2009

While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market share: the quick messaging device. These keyboard and/or . . .

For Business Process & Applications Professionals

The Millennials Are Here! Are You Prepared?

by Claire Schooley, October 8, 2009

The Millennials, born between 1980 and 2000, are now entering the workplace. They bring sharp technology skills, a desire for challenging work, flexibility, mobility, and an ability to work well in teams. These new employees often meet a seasoned workforce . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Information & Knowledge Management Professionals

The State Of Workforce Technology Adoption: US Benchmark 2009

Workforce Technology Adoption By Information Workers

by Ted Schadler, October 7, 2009

This is a graphical analysis of Forrester's Workforce Technographics® US Benchmark Survey, Q2 2009. This analysis is based on an online survey of 2,001 US information workers (iWorkers) at organizations with 100 or more employees. It is Forrester's . . .

For Enterprise Architecture Professionals

The Top 15 Technology Trends EA Should Watch

by Alex Cullen, October 6, 2009

IT organizations need to inform their annual and longer-term plans with an understanding of how changes in technology will enable business outcomes. EA groups are the logical leaders for this effort. Forrester has identified 15 technologies with the greatest . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For Information & Knowledge Management Professionals

A Day In The Life Of A US Information Worker

A Snapshot Of US Information Worker Devices, Tools, And Activities

by Ted Schadler, September 9, 2009

This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of Forrester's Workforce Technographics® US Benchmark Survey, . . .

For Sourcing & Vendor Management Professionals

Mobility User Profiles, Apps, And Devices  (98 KB XLS)

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook contains an overview of mobility user profiles (user job roles and tasks, locations, applications, devices, access and support requirements), as well as mobile applications by role (mobile applications supported) and mobile devices by role . . .

For Sourcing & Vendor Management Professionals

A Formal Policy Is Needed To Reduce Mobility Costs

by Brownlee Thomas, Ph.D., September 9, 2009

Corporate mobile is growing fast, which naturally increases costs — for usage, support, and administration. By 2012, nearly three-quarters of corporate employees will use mobile devices for work. To control costs while also ensuring employee productivity, . . .

For Sourcing & Vendor Management Professionals

Corporate Mobility Policy Outline — A Sample Table Of Contents  (34 KB XLS)

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook is a sample table of contents to aid sourcing professionals in the creation of a formal mobility policy.

For B2B Market Research Professionals

2009 Enterprise Mobility Spending And Adoption Trends   (472 KB PPT)

by Michele Pelino, August 7, 2009

Using data from BDS Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines enterprise mobility spending and adoption trends.