For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For Information & Knowledge Management Professionals

For Gen Y, Mobility Trumps Web 2.0 At Work

Workforce Technographics®

by Ted Schadler, November 19, 2009

Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility to work, Gen Yers can at least use their personal mobile . . .

For CIOs

CIOs: Develop A Technology Watch List

The Top 15 Technology Trends To Watch

by Sharyn Leaver, November 13, 2009

As IT executives set out their strategies and plan for 2010 and beyond, they must determine what the top technology trends are for their business and gauge IT's ability to support the next phase of technology innovation and growth. To help, Forrester . . .

For Vendor Strategy Professionals

Market Momentum: Enterprise Mobility Year In Review

Analysis Of Mobility Press Announcements Identify Key Vendor Opportunities

by Michele Pelino, October 7, 2009

An analysis of publicly available enterprise mobility announcements between mid-2008 through mid-2009 highlight opportunities for vendors in the mobility ecosystem, including device manufacturers, network operators, application developers, systems integrators, . . .

For Enterprise Architecture Professionals

The Top 15 Technology Trends EA Should Watch

by Alex Cullen, October 6, 2009

IT organizations need to inform their annual and longer-term plans with an understanding of how changes in technology will enable business outcomes. EA groups are the logical leaders for this effort. Forrester has identified 15 technologies with the greatest . . .

For Technology Product Management & Marketing Professionals

Make Your Marketing Sing To Business Mobility Decision-Makers

Vendors Must Use Employee Roles To Identify Preferred Marketing Channels

by Michele Pelino, October 5, 2009

IT professionals, business executives, and end users participate in purchasing decisions for enterprise mobility devices, middleware, services, and mobile applications. These decision-makers use online and offline channels to gather information. Top online . . .

For Information & Knowledge Management Professionals

A Day In The Life Of A US Information Worker

A Snapshot Of US Information Worker Devices, Tools, And Activities

by Ted Schadler, September 9, 2009

This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of Forrester's Workforce Technographics® US Benchmark Survey, . . .

For Sourcing & Vendor Management Professionals

Mobility User Profiles, Apps, And Devices  (98 KB XLS)

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook contains an overview of mobility user profiles (user job roles and tasks, locations, applications, devices, access and support requirements), as well as mobile applications by role (mobile applications supported) and mobile devices by role . . .

For B2B Market Research Professionals

2009 Enterprise Mobility Spending And Adoption Trends   (472 KB PPT)

by Michele Pelino, August 7, 2009

Using data from BDS Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, Forrester examines enterprise mobility spending and adoption trends.

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum — even during these challenging economic times. Buyers are investing in mobile applications for . . .

For Infrastructure & Operations Professionals

The Mobile Operating System Wars Revisited

BlackBerry, Windows Mobile, And iPhone OS Lead In The Battle For Enterprise Pockets

by Benjamin Gray, July 28, 2009

The battle for your pocket has some new entrants, and the winner in the enterprise market won't be BlackBerry, Windows Mobile, iPhone OS, Symbian, Palm OS, Android, or even webOS; it'll be you, the individual. Enterprises are headed in the direction of . . .

For Infrastructure & Operations Professionals

Enterprise Support For Mobile Operating Systems  (619 KB PPT)

by Benjamin Gray, July 28, 2009

The battle for your pocket has some new entrants and the winner in the enterprise market won’t be BlackBerry, Windows Mobile, iPhone OS, Symbian, Palm OS, Android, or even webOS; it'll be you, the individual. Enterprises are headed in the direction of . . .

For CIOs

Distributed Enterprise 2.0

CIOs In Consumer-Facing, Distributed Firms Can Capitalize On Cloud Computing

by George Lawrie, July 23, 2009

In a desperate effort to maintain the connection with fickle consumers, line-of-business executives and their allies in IT are conspiring to lower the IT drawbridge in order to deliver personalized customer experiences wherever and whenever consumers . . .

For Information & Knowledge Management Professionals

Technology Populism Fuels Mobile Collaboration

When IT Supports Personal Mobile Phones, Mobile Collaboration Ensues

by Ted Schadler, July 13, 2009

When firms support their employees' mobile phones and smartphones, good things happen. Our recent survey of 2,307 IT decision-makers in the US and Europe showed that one in four enterprises provides at least some support for personal mobile devices. The . . .

For B2B Market Research Professionals

Telecom And Networks North American Insurance Mobile Data  (434 KB PPT)

by Ellen Carney, July 10, 2009

These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

For Consumer Product Strategy Professionals

Samsung Jet And Pixon12 "Featurephones" Aim To Be Smarter Than A Smartphone

by Ian Fogg, June 15, 2009

Samsung's new midrange Jet and Pixon12 mobile handsets deliver features that outgun many more expensive so-called "smartphones." They are confirmation that a separate "smartphone" category is no longer useful for understanding the mobile market. The Jet . . .

For Information & Knowledge Management Professionals

Working iPhone Owners Tap The Mobile Internet

A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action

by Ted Schadler, June 11, 2009

Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones cause people to use the mobile Internet, the correlation . . .

For Vendor Strategy Professionals

Vendors: Make Mobile App ROI Your Sell Epicenter

ROI Analysis Must Prove The Business Process Benefits Of Mobile Solutions

by Michele Pelino, May 22, 2009

The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications, and solutions. While many companies are decreasing their . . .

For Vendor Strategy Professionals

Mobile App Stores Are Important To Biz Users

App Stores Must Make Their Stores Sing To Business Buyers

by Michele Pelino, May 21, 2009

The Apple App Store for iPhones opened in mid-2008 and grabbed the attention of independent application developers and mobile device users as a software distribution channel for new mobile applications. In turn, the Apple App Store's success is causing . . .

For Vendor Strategy Professionals

Lessons In Planning The Biggest Show On Earth

How ICT Will Be The Heartbeat Of The London 2012 Olympic Games

by Mike Cansfield, May 14, 2009

Regardless of whether you are a sports fan or not, the Beijing Olympic Games were one of the highlights of 2008. In 2012, it is London's turn to host the summer Olympic Games. Information and communications technology (ICT) is a key enabler in making . . .

For Consumer Product Strategy Professionals

Mobile Internet: Where Is Your Audience?

Assessing Browser Traffic To Support Good Technology Decisions

by Julie A. Ask, May 6, 2009

Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user experiences to date, resulting in less than 5% of US cell . . .

For Infrastructure & Operations Professionals

Building Your Business' Mobile Strategy  (1.5 MB PPT)

by Benjamin Gray, April 13, 2009

The time is now for IT to get smarter about managing mobility, and firms must recognize the importance of device management and security.

For Vendor Strategy Professionals

Inquiry Insights: Enterprise Mobility, Q1 2009

by Michele Pelino, April 8, 2009

Each year, Forrester receives more than 20,000 inquiries on a variety of topics that provide insight into the key issues and challenges facing our clients. During the past two years, the number of enterprise mobility inquiries increased nearly 55%, jumping . . .

For B2B Market Research Professionals

Collaboration And Web 2.0 Technology Adoption, Q4 2008  (446 KB PPT)

by TJ Keitt, G. Oliver Young, April 2, 2009

Firms report on their adoption and implementation of collaboration and Web 2.0 technologies.

For Vendor Strategy Professionals

Future View: Mobile Unified Communications Demand And Evolution, 2009 To 2014

Revenue Growth Will Follow As Vendors Facilitate Easier Integration

by Michele Pelino, March 19, 2009

Today, few enterprises integrate unified communications (UC) functions with mobile applications because most companies do not yet understand the value proposition of mobile UC integration. We believe that UC integration into mobile line-of-business (LOB) . . .