For Information & Knowledge Management Professionals

Harnessing Social Networking To Drive Transformation

by Rob Koplowitz, November 19, 2009

When one of the world's largest defense contractors says, "We need to move from a culture of 'need to know' to a culture of 'need to share,'" you stop and listen. Competing in an industry driven by the mantra "loose lips sink ships," BAE Systems has identified . . .

For Interactive Marketing Professionals

US Interactive Marketing Forecast By Industry, 2009 To 2014

by Shar VanBoskirk, November 11, 2009

Although interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers . . .

For Infrastructure & Operations Professionals

Case Study: CryoPort Turns To Cloud Computing To Develop Tomorrow's New Vaccines

by James Staten, September 9, 2009

New-vaccine and pharmaceutical delivery is a very time-sensitive application to say the least, especially when uncertainty can skew test results. CryoPort and KLATU Networks teamed up to build a biological package tracking system that leveraged Amazon . . .

For Infrastructure & Operations Professionals

Best Practices: Infrastructure-As-A-Service (IaaS)

by James Staten, September 9, 2009

It seems as if every CIO comes back from a conference cocktail party demanding IT "move to the cloud." While this can mean many things, including using software-as-a-service, managed hosting, or application service providers, the demand often centers . . .

For Customer Intelligence Professionals

Social Tools Help Pharma Marketers Build Customer Intelligence

Why Pharma Should Integrate Social Into The Multichannel Customer View

by Carlton A. Doty, June 24, 2009

The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In the midst of this doom and gloom, some pharma marketers . . .

For Infrastructure & Operations Professionals

Case Study: Learning From GlaxoSmithKline's Cloud-Based Email Decision Process

How GlaxoSmithKline Decided To Move To Microsoft Online Services

by Christopher Voce, June 16, 2009

GlaxoSmithKline is moving approximately 90,000 email users to Microsoft's Exchange Online, a cloud-delivered service. To make the decision, GlaxoSmithKline (GSK) went through a rigorous internal discovery process to calculate costs, find dependencies, . . .

For Business Process & Applications Professionals

Massive But Agile: Best Practices For Scaling The Next-Generation Enterprise Data Warehouse

by James G. Kobielus, June 3, 2009

Information and knowledge management (I&KM) professionals continue to expand the scale, scope, and deployment roles for their enterprise data warehouse (EDW) investments. Today's most demanding EDW environments support petabytes of aggregated data, . . .

For Infrastructure & Operations Professionals

The iPhone Is Ready For The 9 To 5

Making iPhone Work In the Enterprise: Early Lessons Learned

by Simon Yates, May 12, 2009

Apple has proven adept at diverting the course of entire industries, their most recent shake-up being in the mobile device world with the iPhone. This visible diversion, which it surely is, has caused companies to wait intently for things to settle a . . .

For Customer Experience Professionals

Where To Find Help For Web Design Projects, 2009

North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

by Vidya L. Drego, May 8, 2009

Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still selective about the projects they take on. To help kick-start . . .

For Enterprise Architecture Professionals

Pharmaceutical Industry Trends Drive EA

The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

by Henry Peyret, April 28, 2009

The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory environments. These business changes are driving IT to both reduce . . .

For Interactive Marketing Professionals

How To Create A Social Application For Life Sciences Without Getting Fired

Social Strategies That Succeed Within A Regulatory Framework

by Josh Bernoff, April 20, 2009

People with health problems naturally form mutually supportive communities and seek out information about drugs and treatments. And yet, because of restrictive FDA regulations, pharmaceutical and other life sciences companies are terrified to take advantage . . .

For Enterprise Architecture Professionals

Case Study: How Wyeth Upgraded Its B2B Operations To Support A Global ERP Strategy

by Ken Vollmer, April 17, 2009

Wyeth Pharmaceuticals recently completed a major upgrade to its business-to-business (B2B) capability that supports a global rollout of a single-instance SAP implementation. The upgrade resulted in a more agile B2B operation, labor savings in excess of . . .

For Information & Knowledge Management Professionals

Making iPhone Work In The Enterprise: Early Lessons Learned

by Ted Schadler, April 10, 2009

Is iPhone ready for your company? At least three firms we spoke with — including Kraft Foods and Oracle — think it is. We share their insights here and pull out their early lessons to help you build the case for supporting iPhone in your enterprise. The . . .

For Customer Experience Professionals

Six User-Centered Design Best Practices

by Vidya L. Drego, February 17, 2009

In recent research, Forrester uncovered six best practices in the user-centered design process — for example, Medco links business objectives to customer goals, Wells Fargo uses scenario-starter exercises to gain early stakeholder buy-in, and KeyBank . . .

For Enterprise Architecture Professionals

The Down Economy Is Accelerating The Adoption Of Key Agility Indicators

by Henry Peyret, January 12, 2009

When Forrester first published research about agility assessment, the chief concern for companies was the ability to keep pace with innovation. But the current financial uncertainty also reinforces the need to establish measurable key agility indicators . . .

For eBusiness & Channel Strategy Professionals

US Online Specialists Executive Survey, 2008

Benchmarking Online Behavior and Emerging Media Adoption

by Monique Levy, December 24, 2008

Increasing constraints on traditional sales forces are pressuring pharma marketers to find the most efficient and effective forms of reaching online specialists through digital media.

For Sourcing & Vendor Management Professionals

Case Study: Global Pharmaceutical Company Cuts AP Cost-Per-Invoice By Half

Ariba Helps The Company Build On Its eProcurement Foundation

by Duncan Jones, November 19, 2008

A global pharmaceutical company processes nearly two million invoices per year through a handful of shared service centers (SSCs), but was suffering with a 20-day backlog. The company was already using Ariba's eProcurement product so it decided to use . . .

For eBusiness & Channel Strategy Professionals

Prescription Drug Advertising

Trending Users' Awareness of Online Ads

by Monique Levy, October 23, 2008

Health Web sites and other online services are counting on strong growth of online prescription drug advertising.

For Business Process & Applications Professionals

Federation: Sharpen Your Focus On Vast Constellations Of Data

by James G. Kobielus, October 2, 2008

Scattered business information permeates many enterprises. This disunited data often conforms to various schemas and formats, resides in sundry databases and applications, and falls under the purview of myriad owners, administrators, and business domains. . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Healthcare Online Survey, Q2 2008  (348 KB PPT)

by Jacqueline Anderson, September 24, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Healthcare Online Survey, Q2 2008.

For Application Development & Program Management Professionals

CEP Delivers Big Benefits To Patients, Practitioners, Carriers, And Even Government

A Case Study On Complex Event Processing At ActiveCare Network

by Charles Brett, May 23, 2008

ActiveCare Network uses complex event processing (CEP) to revolutionize basic business processes and the provision of chronic healthcare treatment. Among the benefits are improved patient service, decreased individual patient medical costs (by as much . . .

For Customer Experience Professionals

Medco's Rx For Online Prescription Success

An Examination Of The Design Principles And Practices Behind My Rx Choices

by Elizabeth Boehm, May 1, 2008

The healthcare industry has been slow to adopt the disciplines of scenario design. But an examination of one of the industry's most successful sites proves that designing with a clear understanding of personas and user needs is as applicable in healthcare . . .

For Interactive Marketing Professionals

Grassroots Innovation For Life Sciences eMarketers

Use Three Activism Strategies To Achieve Lasting Physician Marketing Innovation

by Chloe Stromberg, February 8, 2008

eMarketers in life sciences firms live a Sisyphean existence. They're tasked with helping their company's brands innovate, but cultural forces thwart their efforts before technologies are fully tested. eMarketers lack the budget and authority to enact . . .

For Interactive Marketing Professionals

Humanizing Direct-To-Consumer Marketing

Experts Say A New Vision For DTC Is The Key To Innovation

by Chloe Stromberg, January 30, 2008

Direct-to-consumer (DTC) pharmaceutical marketing has a bad image, one that hampers marketing effectiveness. At this year's DTC In The Age Of Innovation conference, experts focused on solving this problem with more "human" marketing efforts that clearly . . .

For eBusiness & Channel Strategy Professionals

Direct-to-Physician Online Marketing

Benchmarking and Leveraging Physicians' Adoption of Social Media

by Monique Levy, January 23, 2008

Recently, the physician Web-based community Sermo secured more than $26 million in funding and partnered with the American Medical Association. Later, Pfizer announced a strategic collaboration with Sermo to provide clinical content in branded HotSpots . . .