For Technology Product Management & Marketing Professionals

Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

by G. Oliver Young, February 24, 2009

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose substantially. However, that average deal growth will diminish in . . .

For Interactive Marketing Professionals

What's Holding RSS Back?

Consumers Still Don't Understand This Really Simple Technology

by Julie M. Katz, October 20, 2008

Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven't adopted RSS, most don't understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach . . .

For Technology Product Management & Marketing Professionals

Vendors: Prepare For Falling Prices For Enterprise Web 2.0 Collaboration And Productivity Apps

by G. Oliver Young, October 9, 2008

The enterprise Web 2.0 market is experiencing an explosion of activity among enterprises seeking collaboration and productivity improvements. While that explosion is placing Web 2.0 technology in the hands of millions of knowledge workers, cutthroat competition, . . .

For B2B Market Research Professionals

Firms Adopting RSS See Very Strong Business Value  (142 KB PPT)

by G. Oliver Young, July 10, 2008

An overview of RSS adoption among firms in the US

For eBusiness & Channel Strategy Professionals

Publishers Must Focus On Audience, Not Content

CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers

by Sarah Rotman Epps, July 3, 2008

Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how much traffic a publisher can attract to its own Web sites, . . .

For B2B Market Research Professionals

Corporate Communications Is The Leading RSS Use Case In The Enterprise  (125 KB PPT)

by G. Oliver Young, July 5, 2007

This data chart explores the level of investment of US companies in RSS, as well as the reasons why companies have decided to invest - or not invest - in RSS. The data comes from a Q2 2007 survey of IT decision-makers at US companies.

For eBusiness & Channel Strategy Professionals

Syndication

Optimizing Web Distribution and Marketing

by Barry Parr, May 24, 2007

Content creators are faced with a wider array of syndication options than ever before. At the same time, new forms of content aggregation are emerging in the marketplace.

For Information & Knowledge Management Professionals

Enterprise RSS Tackles Information Worker Overload

by G. Oliver Young, May 8, 2007

Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information . . .

Financial Consumers Adopt Social Computing

Bank And Brokerage Customers Who Use RSS, Blogs, And Social Networking Sites

by Bruce D. Temkin, July 7, 2006

Shifts in online behavior are creating new phenomena that Forrester calls Social Computing. We examined how many customers within bank and brokerage customer bases perform various Social Computing activities. A few of our findings: ING Direct and HSBC . . .

RSS 101 For Marketers

by Charlene Li, July 26, 2005

In Forrester's February 2005 Marketer Online Survey, 57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. Why the interest when just 2% of North American online adults use RSS? The combination . . .

Using RSS As A Marketing Tool

by Charlene Li, July 26, 2005

Despite its resemblance to the Wild West, best practices for how marketers can use Really Simple Syndication (RSS) are already emerging. In this second of two reports, Forrester outlines why marketers should experiment with RSS, especially marketers with . . .

Three RSS Applications Travel Can Put To Use Now

by Henry H. Harteveldt, May 26, 2005

RSS gives travel companies a variety of nuanced ways to deliver content to consumers, business partners, and employees. Not every application of RSS will revolutionize travel, but its ability to support personalized travel search, super-empower travel . . .

It's Time For Travel To Focus On RSS — Here's Why

by Henry H. Harteveldt, April 20, 2005

RSS — Really Simple Syndication — offers travel companies a new B2C and B2B communications platform. To use RSS effectively, it's important to first understand the basics of this versatile, open-standards-based technology. Travel firms should care about . . .