For Vendor Strategy Professionals

What Vendor Strategists Need To Know About Lean — The Hot Topic For CIOs Right Now

by Thomas Mendel, Ph.D., Alexander Peters, Ph.D., October 29, 2009

As smart executives delve into the core of Lean Thinking, the role of technology in Lean-based performance improvements becomes abundantly clear. Senior executives expect their chief information officers (CIOs) to drive improvements in the effectiveness . . .

For Business Process & Applications Professionals

Trends 2009: Master Data Management

Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey

by Rob Karel, October 23, 2009

Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM . . .

For eBusiness & Channel Strategy Professionals

Targeting The European Cross-Border Buyer

Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product

by Patti Freeman Evans, Lauriane Camus, September 15, 2009

Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure, have high levels of disposable income, and outspend other . . .

For eBusiness & Channel Strategy Professionals

Tactics To Attract Recession-Weary Online Buyers Around The Globe

by Zia Daniell Wigder, September 4, 2009

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before making a decision and consulting multiple sources for information. . . .

For Enterprise Architecture Professionals

Case Study: DHL Express Uses Business Architecture To Design A New Service Offering

by Gene Leganza, July 21, 2009

Enterprise architecture (EA) programs are becoming more business focused and helping IT deliver greater value to business. Business-focused EA teams are developing the "next practices" for interacting with the business, collecting and analyzing data, . . .

For Application Development & Program Management Professionals

European Airline Aims To Delight Passengers Through RFID Bag Tracking

Event-Driven Solution Lowers Costs While Promoting Happy Travelers

by Mike Gilpin, July 15, 2009

Processing lost bags costs airlines a lot of money: more than $1,200 per thousand passengers, not to mention the inconvenience to passengers. Thus, airlines are highly motivated to apply new technology to solving this problem. Through an innovative combination . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Post-Holiday Retail Online Survey, Q1 2009 (US)  (346 KB PPT)

by Ina Mitskaviets, April 1, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Post-Holiday Retail Online Survey, Q1 2008 (US).

For eBusiness & Channel Strategy Professionals

Global Expansion Through International Shipping

Serving Customers In International Markets From A Domestic Base

by Zia Daniell Wigder, March 25, 2009

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for merchants to test international waters and diversify revenues . . .

For eBusiness & Channel Strategy Professionals

Alternative Delivery Options: Benefiting Both Buyers And Retailers

by Patti Freeman Evans, February 18, 2009

In-store pickup, shipment to store, and parcel pickup points all offer an alternative to home delivery of eCommerce orders in Europe. For retailers, alternative deliveries can create an opportunity for incremental sales, while also allowing them to develop . . .

For Consumer Market Research Professionals

Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q3 2008  (348 KB PPT)

by Jacqueline Anderson, January 23, 2009

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Retail Online Survey, Q3 2008.

For CIOs

The Rise Of The Green Enterprise: A Primer For IT Leadership's Involvement

IT Leadership Should Position IT As An Enabler Of The Green Enterprise

by Doug Washburn, January 23, 2009

Information technology can be a critical enabler to what Forrester calls the "green enterprise" — an organization that actively reduces the environmental impact across its value chain activities to mitigate risk, reduce costs, and increase revenues to . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics Pre-Holiday Retail Online Survey, Q4 2008  (324 KB PPT)

by Jacqueline Anderson, December 12, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics Pre-Holiday Retail Online Survey, Q4 2008. This deck covers holiday shopping intentions for the upcoming 2008 holiday season.

For eBusiness & Channel Strategy Professionals

Free Shipping Offers

Driving Increased Order Values and Cross-Category Shopping in Difficult Economic Times

by Galina Naydenova, November 11, 2008

With buyers worried about the economy and looking to spend less, free shipping offers could become increasingly attractive.

For Business Process & Applications Professionals

Modern Global Trade In Tough Economic Times Requires Next-Generation Software Solutions

by Patrick M. Connaughton, November 6, 2008

In tough economic times, global procurement leaders and trade compliance managers are once again under the spotlight to reduce supply chain costs. The challenge? Most companies are already running an ultra-lean business as a result of years of automation . . .

For B2B Market Research Professionals

Mobile Application Evaluations And Pilots By Industry  (233 KB PPT)

by Ellen Daley, July 9, 2008

An industry comparison of eight types of mobile applications currently being evaluated or piloted by firms. See what's hot and what's not, and which industries may be poised to take the lead in adoption for wireless email and BlackBerry, personalized . . .

For Enterprise Architecture Professionals

Using BPM To Improve Operational Efficiency

Exploring The Benefits Of BPM

by Ken Vollmer, July 7, 2008

In most enterprises, the ongoing level of manual operations offers fertile ground for improvements in operational efficiency. Enterprise architects can provide leadership in this area by finding out what other enterprises are doing to support these types . . .

For Business Process & Applications Professionals

Forrester TechRadar™: The Extended Supply Chain Application Ecosystem, Q2 2008

Wireless Fleets Forge Ahead; Global Trade Management Goes Mainstream

by Patrick M. Connaughton, April 15, 2008

Skyrocketing oil prices, pressure from low-cost competitors and ever-changing, complicated global trade regulations are enough to make even veteran supply leaders want to hide their heads in the sand. Add to that mix an aging and expensive-to-maintain . . .

For B2B Market Research Professionals

The Global Mobile Application Landscape

by Michele Pelino, TJ Keitt, April 7, 2008

Mobile line-of-business applications — such as field service and healthcare apps — are the next wave of mobile applications. While deployment of these apps is further along in North America and Europe, Asia Pacific interest is growing. Asia Pacific firms . . .

For eBusiness & Channel Strategy Professionals

Shipping Issues Continue To Plague Online Retailers

2007 Holiday Data Reveals Consumers' Discontent With Delivery Costs

by Sucharita Mulpuru, Peter Hult, March 14, 2008

More US Web buyers experienced problems or complications while shopping online in the 2007 holiday season than in 2006. Nearly one in two online shoppers had difficulties. Chief among the site disturbances was dissatisfaction with higher-than-anticipated . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Post-Holiday Retail Online Survey, Q1 2008  (258 KB PPT)

by Jacqueline Anderson, March 13, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Post-Holiday Retail Online Survey, Q1 2008. This deck covers 2007 holiday shopping offline and online, online purchasing complications, and online shopping . . .

For Business Process & Applications Professionals

The Forrester Wave™: Transportation Management Solutions, Q1 2008

Oracle And i2 Lead In Current Functionality; Sterling Commerce Leads In Strategy

by Patrick M. Connaughton, January 29, 2008

To achieve higher service levels, better asset utilization, and lower logistics costs in the modern supply chain, a new breed of transportation management solution (TMS) is required — one that supports multiple modes and many languages at a . . .

For Consumer Market Research Professionals

North American Technographics Post-Holiday Retail Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, January 29, 2008

For Business Process & Applications Professionals

Supply Chain Leaders: Your CEO Wants To Know Your "Green" Strategy — Do You Have One?

by Patrick M. Connaughton, December 17, 2007

Tightening regulatory pressure and pervasive media attention are moving supply chain sustainability issues up the corporate agenda. As a result, CEOs are increasingly demanding a strategy from their top supply chain executives. Surprisingly, very few . . .

For eBusiness & Channel Strategy Professionals

Online Retail Site Experience

Driving Satisfaction and Sales Through Earlier Shipping Messaging in Purchase Process

by Patti Freeman Evans, July 2, 2007

Shipping represents a critical component of the online shopping experience, and is not simply a post-purchase afterthought—unlike its relative unimportance in-store.

For Technology Product Management & Marketing Professionals

Transportation Takes Mobility On The Road

Mobility Helps Firms Improve Business Processes

by Maribel D. Lopez, April 23, 2007

Mobility is top of mind for nearly half of the North American and European companies that rank setting a mobile strategy and policy as a top priority. Transportation is ahead of the curve in terms of mobile deployments and interest. Why? Mobility helps . . .