For Consumer Market Research Professionals

Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

by Reineke Reitsma, November 10, 2009

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They used MESH Planning's mobile research methodology, called . . .

For Consumer Product Strategy Professionals

Who Will Pay For Online Content?

Integrate Social Media To Attract European Online Movie Buyers

by Nick Thomas, November 4, 2009

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current . . .

For Consumer Product Strategy Professionals

How To Rebuild The Media Industries

What Everything Will Look Like After Recovering From The Media Meltdown

by James L. McQuivey, Ph.D., October 9, 2009

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique way, there is a fundamental similarity in the way that . . .

For Consumer Market Research Professionals

Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending  (516 KB PPT)

by Ina Mitskaviets, Corina Matiesanu, August 25, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

For Consumer Product Strategy Professionals

How To Survive The Media Meltdown

Identifying Successful Content Strategies

by Nick Thomas, August 5, 2009

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more . . .

For Consumer Product Strategy Professionals

The Recession's Impact On US Media Consumers

by Sarah Rotman Epps, July 8, 2009

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or kiosk. But other forms of media show stability: For . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

Five Rules To Drive Video Traffic

by Bobby Tulsiani, March 6, 2009

Today, 71% of the online audience already watches Internet video, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. To help organizations . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

Defending Local Entertainment Coverage

Local Franchises Have Strategic Advantages Over National Competitors

by Barry Parr, February 5, 2009

Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development costs across a national audience and that have strong relationships . . .

For eBusiness & Channel Strategy Professionals

US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

by Sarah Rotman Epps, Mark Best, December 3, 2008

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed Web, being "online" can now take place on your commute . . .

For Consumer Product Strategy Professionals

Television and Filmed Entertainment Spending

Understanding Consumer Behavior in Challenging Economic Times

by Bobby Tulsiani, September 26, 2008

Media companies must understand how customers will alter their television and filmed entertainment spending during challenging economic times.

For Consumer Product Strategy Professionals

Movies Online

Engaging European Buyers

by Nick Thomas, September 16, 2008

The popularity of online catch-up services, such as the BBC's iPlayer, demonstrates a growing online audience in Europe for longer-form content, including movies. While the European online movie rental business is still nascent, initiatives from the likes . . .

For Consumer Product Strategy Professionals

Movies on the Internet

Unlocking New Revenue Streams

by Bobby Tulsiani, July 25, 2008

With DVD sales stagnating and an uncertain future for Blu-ray adoption, the Internet has the potential to unlock new digital revenue opportunities for the movie industry.

For Consumer Product Strategy Professionals

The Hard Road Ahead Of Blu-ray

by James L. McQuivey, Ph.D., April 9, 2008

In February, Toshiba officially threw in the towel and gave up its efforts to establish HD-DVD as the HD disc format of the future. To the victor — Blu-ray — go the spoils of this ugly format war. But just what those spoils are is still a big question. . . .

For Consumer Product Strategy Professionals

Why Apple Can't Do To Video What It Did To Music

But What It Can Do To Yet Succeed

by James L. McQuivey, Ph.D., November 30, 2007

Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service to the 4% of online adults who regularly buy video on . . .

For Consumer Product Strategy Professionals

Online Video Syndicator Hulu.com Overperforms At Beta Launch

by James L. McQuivey, Ph.D., October 29, 2007

Today Hulu.com, the NBC Universal and News Corp. online video joint venture, launched a private beta test that beats our expectations of what the company would achieve. It syndicates video, enables sharing, and does it all with top-notch content and a . . .

For Consumer Market Research Professionals

Hit Making

Promoting TV and Movies Online

by David Card, June 20, 2007

Even as the Internet becomes a viable channel for video, off-line promotions for TV shows and movies predominate.

For eBusiness & Channel Strategy Professionals

Online Movie Ticketing

It Remains a Feature, Not a Business

by Todd Chanko, June 14, 2007

Comcast may have bought Fandango, but ticketing is only part of the story.

For Consumer Product Strategy Professionals

Paid Video Downloads Give Way To Ad Models

The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market

by James L. McQuivey, Ph.D., May 11, 2007

An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is coming: Current downloaders are media addicts who will . . .

For Interactive Marketing Professionals

Nightmare Before Christmas 3-D Creates MySpace Profile to Increase Awareness of 3-D Movie Release

by Emily Riley, March 9, 2007

For Consumer Product Strategy Professionals

I-Play

Using Integrated Media Campaigns to Leverage Your Partner's Ad Budget

by Julie A. Ask, January 19, 2007

Warner Initiates The Swarm To P2P

Other Media Companies Will Find That Working With BitTorrent Makes Sense

by Brian Haven, May 10, 2006

Warner Bros. Entertainment has announced that it will make legal video content available for sale as downloads through the BitTorrent peer-to-peer (P2P) publishing platform — a platform known mostly for pirate content until now. By this summer, Warner . . .

New Distribution Expands The Market For Movies

VOD Doesn't Cannibalize DVD Sales Or Netflix-Type Subscriptions

by Josh Bernoff, April 3, 2006

Video on-demand (VOD) users and Netflix subscribers actually buy more DVDs than the average consumer. Even including VOD users who say they have decreased their DVD buys, the net effect of VOD on DVD sales is negligible. Since expanded distribution makes . . .

Microsoft's Billion-Dollar Bet Pays Off In Starz

Starz Uses Microsoft Technology To Bring 1,000 Movies Online

by Ted Schadler, January 5, 2006

Starz Entertainment Group has announced Vongo, a new online movie downloading and streaming service. Starz uses Microsoft's digital media software to bring 1,000 movies online. Why did Starz choose Microsoft over Apple? Two reasons: 1) Apple won't license . . .