For eBusiness & Channel Strategy Professionals

US Affiliate Marketing Forecast, 2009 To 2014

Affiliate Marketing Will Be A $4 Billion Market By 2014

by Patti Freeman Evans, September 25, 2009

Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate (CAGR) of 16% from 2009 through 2014. Payments to affiliate . . .

For eBusiness & Channel Strategy Professionals

Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

by Lauriane Camus, Patti Freeman Evans, July 8, 2009

Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals who are likely to influence their peers because they . . .

For Interactive Marketing Professionals

Performance Marketing: How To Build An Effective Affiliate Program

by Neil Strother, June 4, 2009

A majority of interactive marketing executives would boost spending on online advertising given more proof of performance as measured in sales, according to a new Forrester survey. Fifty-nine percent of interactive marketers say they would moderately . . .

For eBusiness & Channel Strategy Professionals

Online Marketing Benchmarks For Internet Retailers

by Patti Freeman Evans, April 3, 2009

Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is directly proportional to the percentage of online sales generated . . .

For Marketing Leadership Professionals

The Connected Agency

Marketers: Partner With An Agency That Listens Instead Of Shouts

by Mary Beth Kemp, Peter Kim, February 8, 2008

Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the Connected Agency — one that shifts: from making messages to nurturing . . .

The State Of Manufacturer And Retailer Collaboration 2006

A Shared Strategy Study Conducted With Consumer Goods Technology And RIS News

by Nikki Baird, December 19, 2006

Increasingly, manufacturers and retailers must compete in a dynamic collaborative environment in which today's collaborator is tomorrow's competitor. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology . . .

The Slow Burn Of Trade Promotion Management

A Forrester And TPMA Study On The State Of TPM And Enabling Technologies

by Christine Spivey Overby, June 29, 2006

In the face of increasing financial and regulatory pressures, consumer products (CP) manufacturers must rethink long-standing trade promotion management (TPM) practices. So, how are firms doing? To benchmark the state of TPM and technologies, Forrester . . .