For eBusiness & Channel Strategy Professionals

US Affiliate Marketing Forecast, 2009 To 2014

Affiliate Marketing Will Be A $4 Billion Market By 2014

by Patti Freeman Evans, September 25, 2009

Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate (CAGR) of 16% from 2009 through 2014. Payments to affiliate . . .

For eBusiness & Channel Strategy Professionals

Global Online Population Forecast, 2008 To 2013

by Zia Daniell Wigder, July 21, 2009

Despite the global economic slowdown, worldwide use of the Internet continues unabated. By 2013, there will be 2.2 billion Internet users in the world. While every region's Internet population is projected to grow, Asia remains the biggest global growth . . .

For eBusiness & Channel Strategy Professionals

Trends 2009: US Online Retail

Surviving Companies Must Focus On Quick Wins And Pricing To Grow

by Sucharita Mulpuru, April 29, 2009

While consumer-facing companies struggle to grow in an unprecedented economic climate, Web divisions of these companies continue to garner attention, from both shoppers seeking lower prices and executives looking to lower the cost of transactions. In . . .

For eBusiness & Channel Strategy Professionals

Swedish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach SEK55 Billion By 2014

by Victoria Bracewell Lewis, March 20, 2009

The Swedish eCommerce market has grown very rapidly, fueled by surging broadband usage, a more technologically aware population, improvements in the eCommerce infrastructure, and ever-increasing online retail consumer spending. Sweden's online shopping . . .

For eBusiness & Channel Strategy Professionals

Dutch Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach More Than €8 Billion In The Netherlands By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 19, 2009

Online shopping in the Netherlands is mature and mainstream, with more than half of adults regularly buying online. Books are the most popular category that Dutch Net users buy online, followed by leisure travel, event tickets, and clothing. Despite the . . .

For eBusiness & Channel Strategy Professionals

Western European Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €203 Billion By 2014

by Victoria Bracewell Lewis, March 16, 2009

Online retail and travel in Western Europe will reach €129 billion in 2009 and is projected to grow to €203 billion by 2014. The European eCommerce market, which includes the EU-17 — Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, . . .

For eBusiness & Channel Strategy Professionals

Spanish Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €17 Billion By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 6, 2009

eCommerce in Spain lags well behind other Western European countries. Today, a mere 17% of adults regularly shop online — that is only around 8 million people. Spanish Net users are still hesitant to shop online, and few Spanish retailers and travel operators . . .

For eBusiness & Channel Strategy Professionals

North American Online Deposit Sales Forecast, 2008 To 2013

Online Deposit Sales Will Grow On A Steady Trajectory Through 2013

by Brad Strothkamp, Peter Wannemacher, March 6, 2009

Over the next five years, online acquisition will become more mainstream in North America, leading to a large portion of overall sales moving online for both checking and savings accounts. For example, by 2013, 37% of US online consumers who apply for . . .

For eBusiness & Channel Strategy Professionals

UK Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach £56 Billion By 2014

by Victoria Bracewell Lewis, Lauriane Camus, March 2, 2009

With more than one in two UK consumers shopping online today — that is about 28 million consumers — online shopping and travel booking are mainstream. UK online shoppers outspend their European and even their American counterparts. Despite the current . . .

For eBusiness & Channel Strategy Professionals

French Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach Nearly €28 Billion By 2014

by Lauriane Camus, Victoria Bracewell Lewis, March 2, 2009

French online shoppers — or cyberconsommateurs — are now surging to the Internet. Their number has roughly quintupled since 2002, with 35% of French adults projected to buy products online in 2009. Clothing is the most popular retail category that French . . .

For eBusiness & Channel Strategy Professionals

German Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €44 Billion By 2014

by Alexander Hesse, Victoria Bracewell Lewis, March 2, 2009

German online shopping adoption is growing at double-digit rates each year. The number of online shoppers has almost doubled since 2000, with 36 million Germans regularly buying products online today, or 44% of adults. By 2014, we expect 44 million German . . .

For eBusiness & Channel Strategy Professionals

US Online Leisure Travel Channel Share Forecast: Suppliers Versus Intermediaries, 2008 To 2013

Travel Supplier Web Sites Will Garner 69% Of Online Channel Share By 2013

by Henry H. Harteveldt, Elizabeth Stark, February 25, 2009

Forrester predicts that Web sites of various airlines, hotels, and other travel suppliers will capture 65% — or $56.2 billion — of US online leisure travel bookings in 2009. Suppliers' share of US online leisure travel bookings is expected to steadily . . .

For eBusiness & Channel Strategy Professionals

US eCommerce Forecast, 2008 To 2013

The Economic Meltdown Guarantees A Slowdown Of Growth In 2009

by Sucharita Mulpuru, February 2, 2009

US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher than in 2006. Much of the slowdown in growth is due . . .

For eBusiness & Channel Strategy Professionals

A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry

by Carlton A. Doty, January 22, 2009

A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto firms, and even the healthcare industry, which is typically believed . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2007 To 2013

Understanding The Impact Of The Current Economy On Online Travel Growth

by Diane Clarkson, January 20, 2009

As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand equilibrium is disrupted across all travel products, and . . .

For eBusiness & Channel Strategy Professionals

US Online Travel Forecast, 2008 To 2013

Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues

by Henry H. Harteveldt, January 20, 2009

2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will travel less often and spend less on her trips will cause . . .

For Consumer Product Strategy Professionals

How Digital Licensing Will Help Save The Music Industry

European Music Forecasts, 2008 To 2014

by Mark Mulligan, January 20, 2009

"Digital music 1.0" is stuck in a niche, while CD sales continue to plummet. In 2009 and 2010, these trends will continue, and new emerging business models will not generate revenues meaningful enough to prevent further revenue decline. Solid growth in . . .

For eBusiness & Channel Strategy Professionals

Outlook For European Online Retail: Christmas 2008

Consumers Will Spend A Projected €19 Billion Online, Up 25% From Last Year

by Victoria Bracewell Lewis, December 19, 2008

Western European consumers will spend €19 billion during the 2008 holiday season, the time from early November to the end of December. Despite the current economic recession, this represents a 25% increase compared with last year's holiday shopping season. . . .

For eBusiness & Channel Strategy Professionals

Outlook For UK Online Christmas Sales, 2008

The Recession Means Online Retailers Face A Challenging Christmas

by Victoria Bracewell Lewis, Lauriane Camus, December 9, 2008

Britain is facing the worst economic downturn in 60 years, and the outlook is bleak for many consumers and retailers in the crucial run-up to Christmas. Most UK Net users are worried about the state of the economy, rising costs of living, and their own . . .

For eBusiness & Channel Strategy Professionals

US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

by Sarah Rotman Epps, Mark Best, December 3, 2008

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed Web, being "online" can now take place on your commute . . .

For eBusiness & Channel Strategy Professionals

Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

by Sarah Rotman Epps, December 2, 2008

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more than newspapers and that consumer publications will suffer . . .

For eBusiness & Channel Strategy Professionals

Outlook For US Online Holiday Sales, 2008

Economic Woes Promise A Challenging Holiday Season For Web Retailers

by Sucharita Mulpuru, October 21, 2008

Forrester expects online retail sales to reach $44 billion during the months of November and December 2008, a 12% lift over the previous year and the slowest growth to date. This year's weakened growth is indicative of macroeconomic factors catching up . . .

For Interactive Marketing Professionals

US Email Marketing Volume Forecast, 2008 To 2013

by Julie M. Katz, July 22, 2008

Email's low cost and high ROI continue to drive email marketing volumes upward. In the US, volumes will reach a high point of 838 billion marketing messages in 2013. We expect returns resulting from email campaigns to remain strong through 2009, but after . . .

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2008: Marketing Report

by Sucharita Mulpuru, May 7, 2008

This report reflects the 11th annual fielding of the State of Retailing Online study, a Shop.org survey conducted by Forrester Research. The objective of the study is to collect a series of benchmarks from online retailers that primarily transact in the . . .

For eBusiness & Channel Strategy Professionals

US eCommerce: 2008 To 2012  (266 KB PPT)

by Sucharita Mulpuru, May 6, 2008

US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part . . .