For Vendor Strategy Professionals

Addressing Diverse Stakeholders In The IT And Business Services Buying Process

Planning For 2010 Requires A Clear Understanding Of Roles

by Chris Andrews, November 20, 2009

For years, Forrester has written about the evolution of information technology (IT) into business technology (BT) — an idea that is rooted in Forrester's view that technology is becoming more relevant and strategic to business processes. This trend, which . . .

For B2B Market Research Professionals

The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

by Brad Bortner, November 20, 2009

At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets researchers use them for? What can we do about the moral hazard . . .

For Infrastructure & Operations Professionals

Peer Adoption: The State Of Server Virtualization  (471 KB PPT)

by Christopher Voce, November 20, 2009

This data chart examines the usage and trends of server virtualization in enterprises today as well as the motivations that drive adoption.

For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For B2B Market Research Professionals

What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

by Brad Bortner, November 19, 2009

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results. There is, however, buyer confusion about what type of . . .

For Technology Product Management & Marketing Professionals

The State Of Global Enterprise IT Budgets: 2009 To 2010

Business Data Services Global

by Jennifer Belissent, Ph.D., November 18, 2009

This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends and priorities from 2009 through the first half of 2010 . . .

For Vendor Strategy Professionals

Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

by Christopher Mines, November 17, 2009

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change, corporate carbon emissions (and the energy consumption that . . .

For Application Development & Program Management Professionals

Microsoft Ups The ALM Ante With Its Bet On Teamprise

Expect VS 2010 To Accelerate The Shakeout In The Application Life-Cycle Management Market

by Jeffrey S. Hammond, November 16, 2009

Microsoft's Team Foundation Server (TFS) has proven very popular with .NET developers but not so much with Eclipse developers. This presents a problem for Microsoft, because many of its largest customers develop for both .NET and Java and want a consolidated . . .

For Information & Knowledge Management Professionals

Imaging Investments Keep Coming In Slow March Across The Digital Divide  (616 KB PPT)

by Sheri McLeish, November 16, 2009

This data chart includes new digital imaging data.

For CIOs

Benchmarking ANZ IT Budgets

Despite A Resilient Economy, IT Spending Plans Remain Conservative

by Tim Sheedy, November 13, 2009

Since the credit crunch began to bite, Australian and New Zealand (ANZ) IT leaders have faced more positive market conditions than their peers in many other countries around the world — particularly those in North America and Europe. This is reflected . . .

For Vendor Strategy Professionals

3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

by Ellen Daley, November 12, 2009

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good enterprise switch, a solid security product, and a router portfolio. . . .

For Interactive Marketing Professionals

US Interactive Marketing Forecast By Industry, 2009 To 2014

by Shar VanBoskirk, November 11, 2009

Although interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers . . .

For Vendor Strategy Professionals

Enterprise Platform Trends, H1 2009: Bye-Bye Vista

by Ellen Daley, November 10, 2009

Forrester's six-month study of 75,453 enterprise users during H1 2009 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption. These insights are especially useful for enterprise software . . .

For Vendor Strategy Professionals

Vendors Beware: Virtualization, PaaS, And SaaS Are Changing The Capacity Management Tools Market

by Jean-Pierre Garbani, November 10, 2009

Continuous improvement in the server technology performance-price ratio has caused many organizations to simply dismiss the need for accurate workload and resource planning efforts. In the current economic climate, infrastructure optimization and operational . . .

For Vendor Strategy Professionals

Market Overview: Workload Automation, Q3 2009

Is BSM The Future Of Workload Automation?

by Jean-Pierre Garbani, November 9, 2009

Job scheduling is a necessary component of data centers. Without job scheduling, an enterprise could simply not execute long application processes that deal with massive amounts of data and are necessary to prepare for online and transactional processing. . . .

For B2B Market Research Professionals

The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

by Pascal Matzke, John C. McCarthy, November 6, 2009

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession in 2001 to 2002, when outsourcing and offshoring benefitted . . .

For Vendor Strategy Professionals

Market Momentum: IT Management Software Market, H1 2009

Vendors Are Missing The Cloud And Virtualization Waves

by Peter O'Neill, November 5, 2009

Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major activities. In the first half of 2009, we tracked 165 different . . .

For Technology Product Management & Marketing Professionals

2009 Forrester Groundswell Awards Winners Offer B2B Tech Marketers Valuable Social Media Lessons

by Laura Ramos, November 4, 2009

Business-to-business (B2B) marketers approach social strategy with a mix of enthusiasm and skepticism. Most want to know which firms execute social pursuits well and what tangible outcomes occur. The B2B Division winners of the 2009 Forrester Groundswell . . .

For Business Process & Applications Professionals

The State Of ERP 2009: Market Forces Drive Specialization, Consolidation, And Innovation

by Paul D. Hamerman, November 2, 2009

As the enterprise resource planning (ERP) software market struggles against an unprecedented tide of economic woes, strategic opportunities are surfacing for customers. Soft market conditions mean fewer deals for vendors and better deals for buyers of . . .

For Vendor Strategy Professionals

IT Buyers Prioritize Virtualization Over Cloud

Strategists Should Plan Practical Offerings And Messaging For Buyers

by Frank E. Gillett, October 30, 2009

In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation, automation, internal cloud, and infrastructure-as-a-service . . .

For Vendor Strategy Professionals

What Vendor Strategists Need To Know About Lean — The Hot Topic For CIOs Right Now

by Thomas Mendel, Ph.D., Alexander Peters, Ph.D., October 29, 2009

As smart executives delve into the core of Lean Thinking, the role of technology in Lean-based performance improvements becomes abundantly clear. Senior executives expect their chief information officers (CIOs) to drive improvements in the effectiveness . . .

For Vendor Strategy Professionals

Vendor Strategists: Time To Revisit Your Corporate Strategy And Your Management Portfolio

by Thomas Mendel, Ph.D., Daniel Krauss, October 29, 2009

The current recession clearly showed at many companies how fundamental issues with corporate strategy can lead to a savage reality, affecting corporate stability in a big way. Strategists have started fighting back with a constant stream of ad hoc decision-making . . .

For Technology Product Management & Marketing Professionals

Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

by TJ Keitt, October 28, 2009

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative . . .

For CIOs

IT In The Public Sector In Australia

Benchmarking Your Practice Against Your Global Peers

by Tim Sheedy, October 28, 2009

With the tightening of IT budgets in the Australian federal government due to the review of IT operations by Sir Peter Gershon, the considerable consolidation of public sector agencies at the state level, and the considerable drop in tax revenues brought . . .

For Vendor Strategy Professionals

Market Momentum: Middleware Software Market, H2 2008 And H1 2009

Middleware Vendors Must Fight For Awareness In A Consolidating Market While Offering Cloud Innovations

by Stefan Ried, Ph.D., October 27, 2009

Forrester's market momentum data includes mergers and acquisitions (M&A), product, partnership, and strategy/go-to-market announcements. A trend analysis provides vendors with important background for the ongoing market consolidation and various strategic . . .