One of the most cost-effective ways for a technology firm to get its message out is to host a high-profile "analyst day," an invitation-only event where selected analysts are invited to meet with company executives, discuss and experience products and . . .
While analyst days may be a great way to inform, impress, and obtain feedback from industry analysts, they can be a nightmare to arrange given the unusual combination of event management and analyst relations (AR) skills that they demand. AR must nonetheless . . .