For Consumer Product Strategy Professionals

Forecast Overview For The Consumer Product Strategy Professional

The Collection Of 2008 Forrester Forecasts Relevant To This Role

by Michelle de Lussanet, December 8, 2008

This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along with brief descriptions of the content. These forecast . . .

For Consumer Product Strategy Professionals

Topic Overview: Consumer Product Strategy In A Down Economy

by Michelle de Lussanet, Abe Garon, November 18, 2008

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer . . .

For Consumer Product Strategy Professionals

The Unexpected Value Of IMing Teens

Teens Who Use Instant Messaging Are Influential In Their Large Social Networks

by Sally M. Cohen, April 10, 2008

Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. Generally, the more active teens are on IM, the bigger their . . .

For Consumer Product Strategy Professionals

Home Servers In The Digital Home

Windows Home Server Will Accelerate Growth Of A New Product Category

by J.P. Gownder, February 1, 2008

Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has stalled. Home servers can address these concerns and can . . .

For Consumer Product Strategy Professionals

Google Bootstraps An "Open" Mobile Platform

The Open Handset Alliance Gives The Mobile Internet A Needed Boost

by Charles S. Golvin, November 6, 2007

On November 5, 2007, Google, together with a congress of mobile operators, handset makers, software vendors, and others dubbed the Open Handset Alliance, unveiled a mobile device software platform called Android. Built on Linux and entirely open source, . . .

For Consumer Product Strategy Professionals

Forecast Overview For The eBusiness, Channel & Product Management Professional

by Michelle de Lussanet, September 5, 2007

This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and European forecasts on the topics of mobile, online sales, . . .