Best And Worst Of Cross-Channel Design, 2008
Air Date: Wednesday, June 04, 2008
Cost: $250
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Presented By:
Vidya L. Drego
Senior Analyst
Forrester Research, Inc.
Adele Sage
Analyst
Forrester Research, Inc.
Who should attend: Customer Experience professionals
Description:
Forrester applied its Cross-Channel Review methodology to the experiences at 16 firms — four of the largest airlines, banks, MP3 manufacturers, and department stores. While Delta Airlines received the top overall score, none of the 16 companies received a passing grade. This teleconference goes over the reviews we conducted and discusses and analyzes scores, design flaws that existed on the various sites, and design best practices that emerged.
Agenda:
- Examining the current state of multichannel experiences
- Results from the 16 reviews
- Analyzing the results
- Examining channel transitions
- Recommendations for companies looking to improve their cross-channel experience
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
