Customer Experience Trends To Watch

Air Date: Tuesday, November 18, 2008

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Presented By:

Megan Burns

Megan Burns
Senior Analyst
Forrester Research, Inc.

Who should attend: Customer Experience professionals

Description:

As consumer expectations change, technology advances, and companies pay more attention to customer experience, the standards for a great customer experience are only going to get higher. This session examines key trends shaping the future of customer experiences online and offline and outlines steps that Customer Experience professionals can take now to stay ahead of the game.

Agenda:

  • What do these trends mean for the customer experiences of the future?
  • Which companies are out ahead of these trends today, and what are they doing?
  • What can companies do now to prepare for the changes these trends will bring?

Related Research:

Experience-Based Differentiation

by Bruce D. Temkin, January 02, 2007

Customer Experience Innovation In Three Steps

by Bruce D. Temkin, February 14, 2008

Five Disruptive Customer Experience Strategies

by Bruce D. Temkin, December 07, 2006

Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable

by Kerry Bodine, August 08, 2007

Molecular Brings Brand Personas To Life

by Ron Rogowski, September 08, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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