European Social Networking Use Accelerates

Air Date: Thursday, September 24, 2009

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Interactive Marketing professionals

Description:

While uptake of social media activities overall has increased slightly in the past year, online European usage of social networks such as Facebook and Bebo has grown significantly — around 30% now engage with social networks regularly, up from 18% last year. Overall, more than 60% of online Europeans now engage with social media on a regular basis; however, penetration of social activities remains very different across the different countries in Europe. This call provides insight into current activities, how they have changed, and how we think they will continue to evolve.

Agenda:

• How has European consumers' social media behavior changed in the past year?
• Which countries are adopting social media most rapidly?
• What does this mean for interactive marketers in Europe?

Related Research:

Europeans' Social Networking Use Accelerates

by Rebecca Jennings, August 12, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.