Interactive Marketing Channels To Watch In 2007

Air Date: Thursday, March 29, 2007

Cost: $250

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Who should attend: Marketing Leadership professionals and Interactive Marketing professionals

Description:

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Description

Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media ¿ like blogs, podcasts, RSS, social networks, and online video ¿ are strong up-and-comers. But mobile and game marketing are relatively ignored. Why? Marketers won¿t adopt until they see proof that emerging channels work. Our advice? Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.

Agenda

• Which interactive marketing channels do marketers use?
• What proof are marketers looking for before adopting new channels?
• What steps should marketers take in adopting emerging channels?

Technical requirements:

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