Marketing And Selling To CIOs

Air Date: Wednesday, November 19, 2008

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Technology Product Management & Marketing professionals

Description:

The CIO is critical for approval but is not a visible buyer. They look at vendors and their capabilities differently than their staff who make buying recommendations. This teleconference helps vendors to understand how to craft messages that resonate with the CIO's view of benefits, risks, and rewards.

Agenda:

• Understanding the CIO role
• How CIOs evaluate vendor value
• Crafting messages that resonate with the CIO

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.