Prioritizing Which Site Problems To Address First
Air Date: Wednesday, June 11, 2008
Cost: $250
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Presented By:
Alan E. Webber
Principal Analyst
Forrester Research, Inc.
Who should attend: Customer Experience professionals
Description:
Site owners face a long list of things to fix at their sites — from illegible text to broken information architectures. They want to fix the problems but often lack the tools to determine which solutions provide the largest improvement in the user experience and are most valuable to the organization. This teleconference discusses a useful tool for site owners — a Site Improvement Matrix — that helps sort out which changes they should make and in what order.
Agenda:
- What site owners face
- What is a SIM Decision Matrix?
- How to use a SIM Decision Matrix
- Other applications of a SIM
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
