Social Media Playtime Is Over: How Brands Must Focus In A Recession

Air Date: Tuesday, April 28, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Social media brings opportunities and risks to brands, but now more than ever budgets are being questioned and new media will be scrutinized. Brands must stop tinkering and experimenting with social media — and instead focus on actionable changes. This Webinar highlights budget changes in social media for marketers and gives practical advice and examples of companies that are doing it right.

Agenda:

• Trends: Will brands increase or decrease spending of social media during a recession?
• Which companies have done it right?
• How are brands measuring success during times of scrutiny?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.