Ubiquitous Marketing
Air Date: Thursday, June 19, 2008
Cost: $250
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Presented By:
Mary Beth Kemp
Principal Analyst
Forrester Research, Inc.
Who should attend: Marketing Leadership professionals
Description:
New and personal means of communications and marketing follow consumers where ever they go, including into the store. For marketers, they represent more ways of getting in contact with consumers. Their proliferation and current scale make it easy to get dispersed . . . or do nothing. But this emerging piece of the integrated marketing mix offers real opportunities to connect with consumers in new and powerful ways. This is a framework to help Marketing Leadership professionals consider these marketing technologies, evaluate them, test them, and ultimately, decide how best to use them for their brand or company.
Agenda:
- Fragmentation is worse than ever.
- Ubiquitous marketing, getting personal with consumers
- Connect with consumers.
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
