Understanding The Expectations Of Today's Web Shoppers
Air Date: Monday, September 08, 2008
Cost: $250
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Presented By:
Brad Strothkamp
Principal Analyst
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
Contrary to popular belief, sales success in offline channels like the branch or phone does not necessarily translate into sales success in the online channel. The Web comes with a set of inherent customer expectations and rules that determine success or failure in the channel. Most financial firms have failed to understand how Web shoppers differ from the shoppers they have traditionally dealt with. This failure has led to poor customer experiences that are alienating online shoppers.
Agenda:
- How Web shopping expectations differ from traditional sales channels
- What to do to best understand customer's Web expectations
- Using customer expectation to build a differentiated Web sales strategy
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
