What Can You Ask Izola?
Type in a question related to a key business or technology topic and receive a near-instant answer drawn from Forrester’s research. Need to communicate the value of an initiative? Izola can help with that, too.
One Tool, Myriad Possibilities
Izola is constantly evolving based on client use cases and feedback. Below are some additional ways that Forrester clients use Izola today:
Explain concepts
“Explain agentic AI and its implications for a business executive.”
Make a case
“Write a business case on why my organization should invest in agentic AI.”
Show data
“What is the forecast for global tech spending by technology category?”
Track trends
“What are the top trends impacting B2B sales leaders?”
Adopt best practices
“Give me the best practices for campaign management.”
Advance maturity
“How mature is my marketing planning process?”
Get strategic advice
“As a B2C CMO, how do I decide what CX metrics are best to track?”
Take action
“How should digital leaders approach omnichannel transformation?”
Help with writing
“Write an email to my team on the benefits of agentic AI for CX.”
Find vendors
“Who offers the best CRM software?”
What makes Izola different from other AI tools?
Tools matter, and how you build them matters even more. Forrester Izola differs from other AI tools and public LLMs in four important ways to deliver responsible, functional AI for everyone in your organization:
- Proprietary research and insights. Forrester experts produce proprietary research and insights based on in-depth interviews with practitioners, technology and service provider briefings, and annual data surveys of more than 500,000 respondents that span consumer behavior, customer experience, business buyer trends, and technology.
- Industry-leading. Forrester launched the Izola tool in 2023 — years ahead of industry peers. Now embedded in the Forrester platform and used by thousands of clients, Izola paved the way for Forrester AI Access: the only AI-first research service powered by trusted, proprietary insights and advice.
- Actionable. Implement presentation-ready insights and advice instantly, with traceable links back to validated, original sources providing credibility, context, and confidence.
- Built for business. Izola is optimized to provide succinct advice and concise responses. Use it to create business cases, get strategic advice, summarize reports, track trends, find vendors, and more.
- Integrated experience. The Izola hub and Izola for reports are fully integrated into the Forrester client platform and research report experience.
Hear From Your Peers
Learn how Forrester clients are using Izola to get insights faster, amplify the value of their analyst interactions, and increase their confidence in decision-making.
Get Started With Izola
Izola is currently available to all Forrester Decisions and Forrester Market Insights clients. Learn more about becoming a client today.
Meanwhile, if you’re already a Forrester Decisions or Forrester Market Insights client and haven’t yet met Izola, log onto Forrester.com to give it a try!
Forrester’s Take On Generative Ai
For more than four decades, Forrester has anticipated, tracked, and helped clients navigate the era-defining technologies of our time. We foresaw advances in machine learning, self-coding TuringBots, and other technologies that directly preceded genAI. We believe that the genAI landscape is fundamentally changing the way we interact with information — and the world.
While Izola was created to help our clients get insights from our research faster, genAI at large will help businesses empower and engage employees and customers alike. With Izola, Forrester is redefining client engagement with research.
Resources
Blogs
Read the latest Forrester blogs on Izola and the state of generative AI.
Izola Turns One — And It’s Just Getting Started
Enhancing The Forrester Experience With Generative AI
Meet Izola: Accelerating Forrester’s GenAI Future
The Seventh Wave: How AI Will Change The Technology Industry
Newsroom
FAQs
Learn more about how Izola works and how to cite answers in our FAQ.
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