Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for cybersecurity, risk, trust, and privacy.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

This quarterly peer discussion brings together senior B2B marketing leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar opportunities and challenges. Discussions may touch on topics such as go-to-market strategy, AI adoption, building brand preference, integrated campaign strategy, measurement and communication of marketing’s value, partner growth strategies, organizational design and operating models, and more depending on the priorities most relevant to participants. During this peer discussion, we’ll explore how B2B marketers are calibrating brand-building and demand generation investments in an environment where buyers often form vendor preferences before entering an active purchase process.This conversation will be hosted by Matthew Selheimer, Ian Bruce, and Kelvin Gee and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Questions For Discussion: How is your organization currently balancing investments in brand-building and demand generation, and what factors drive those decisions?What metrics or indicators do you use to demonstrate the impact of brand investment, and how do you connect those outcomes to pipeline or revenue performance?As buyers increasingly form preferences before engaging with vendors, what changes have you made to campaign, content, or go-to-market strategies to better integrate brand and demand efforts?

Make the most of your Forrester membership from the start. Join the Digital Customer Success team for an interactive session designed to help you quickly discover the research, tools, and resources available to you through the Forrester platform and learn how to apply them to your most important business priorities.Key takeaways: Find the research, tools, and resources most relevant to your needs.Learn proven techniques for turning insights into action with Forrester AI.Discover how to get faster answers to your most pressing business questions.Explore best practices used by successful clients to maximize value from Forrester.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for the public sector and government.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for B2C marketing and consumers.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Revenue operations leaders play a critical role in aligning strategy, processes, data, technology, and performance management across the revenue engine. Whether coordinating planning and budgeting, optimizing go-to-market processes, improving data quality and governance, maximizing technology investments, designing operating models, or delivering actionable insights to the business, leaders in this role share a common objective: creating greater alignment across the customer lifecycle to drive growth and improve business outcomes.This quarterly peer discussion brings together revenue and operations leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely area of interest while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar challenges. Discussions may explore topics such as planning, process optimization, measurement, data orchestration, technology strategy, change management, organizational design, AI adoption, and cross-functional alignment, depending on the priorities most relevant to participants.This peer discussion will explore how AI is redefining revenue operations.This conversation will be hosted by Cristina De Martini and Laura Cross and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the groupQuestions For Discussion: Which traditional RevOps responsibilities are already being impacted by AI in your organization, and how is that changing expectations of the RevOps team?Who owns AI governance across your go-to-market organization today, and what role should RevOps play in establishing decision rights, guardrails, and accountability?What new skills, talent profiles, or organizational capabilities will RevOps leaders need over the next three years to lead AI-enabled go-to-market transformation?

Accelerate innovation with deeper insights about why quantum computing matters, when it will deliver value, and how early adopters are preparing today. Quantum computing uses quantum physics to address computationally complex problems in optimization, simulation, and security, though most benefits remain long term. In this webinar, we share expert insights, clear expectations, and key steps you and your team can take. Join us to learn how organizations can prepare without over investing.Key takeaways: Gain an understanding of where quantum computing shows early promise.Identify use cases likely to benefit first from quantum approaches.Learn steps for readiness, experimentation, and risk management.Target audience level: all levels

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for healthcare.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels

Demand and account-based marketing (ABM) leaders are responsible for driving growth. Across their growth-focused responsibilities, they share a common challenge: delivering relevant, timely experiences that create value for buyers and customers while advancing business outcomes.This quarterly peer discussion brings together these leaders to exchange perspectives, compare approaches, and learn from one another’s experiences. Facilitated by a Forrester expert, each session focuses on a timely topic while creating space for candid conversation, practical problem-solving, and the sharing of lessons learned among peers facing similar challenges. Discussions may explore topics such as buying groups, adaptive programs, revenue process optimization, personalization, customer engagement, content strategy, answer engine optimization (AEO), AI, and evolving go-to-market practices, depending on the priorities most relevant to participants. Upcoming Discussion: How AI Is Reshaping Demand And ABM Strategy in 2027 As organizations develop their 2027 plans, demand and ABM leaders are moving beyond AI experimentation to make strategic decisions about where to invest, how work gets done, and how demand is activated and measured. The conversation is shifting from whether to adopt AI to how it can drive growth by improving the effectiveness, efficiency, and scalability of demand and customer marketing efforts.Join your peers to discuss and compare how AI is influencing 2027 priorities and investments, where leaders are placing their bets, and what changes they're making today to drive future growth.This conversation will be hosted by Renee Irion and Naomi Marr and will include open discussion with participants, so please bring your questions, experiences, and perspectives to share with the group.Starter Questions For Discussion:Where is AI having the greatest impact on your 2027 demand and ABM priorities, investments, and planning?Which demand generation, orchestration, or activation processes are you redesigning because of AI, rather than simply making them more efficient?What changes to your operating model, skills, data strategy, or measurement framework are necessary to translate AI experimentation into measurable business outcomes?

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2027 predictions for content and creative.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2027. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels