Joe Cicman,

Joe Cicman

Principal Analyst

Joe helps e-business professionals assess, improve, and optimize B2B and B2B2C e-commerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
March 13th, 2025 3:00 PM - 3:40 PM Webinar

Insights From The Forrester Wave™: Marketplace Development Platforms, Q4 2024

In this webinar, we share insights from The Forrester Wave™: Marketplace Development Platforms, Q4 2024. Marketplaces enable you to sell things you don’t own to the customers you know best. But this business model comes with a price: Your operational changes will be distinct to you, so you must plan carefully with executive sponsorship. We explain what this means for users and which factors they should evaluate when choosing a marketplace development platform.Key takeaways: Learn how the marketplace development platforms market has evolved.Understand how to use these capabilities to drive value.Target audience level: all levels
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