Linda Ivy-Rosser,

Linda Ivy-Rosser

VP, Research Director

Linda serves technology executives, line-of-business leaders, and architecture professionals. She leads a team of analysts who provide clients with market research around strategic planning, delivery, and business operations for enterprise software solutions and IT service providers. Her team focuses on thought leadership for the enterprise software market; guidance for the right software investments that delivery value; digital transformation; tech portfolio rationalization and optimization; SaaS management and application governance; sourcing and vendor management strategies; and market evaluations of enterprise business applications, IT services, and implementation partners. Her enterprise software portfolio includes digital experience platforms (DXPs); customer relationship management (CRM); enterprise resource planning (ERP); financial planning and analysis (FP&A); supply chain management (SCM); product lifecycle management (PLM); human capital management (HCM); supplier value management (SVM) and procurement; and B2B and B2C enterprise-level content management systems (CMSes).

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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April 30th, 2025 2:00 PM - 3:00 PM Peer Discussions

Optimizing Cost In Challenging Times: Don’t Panic. Prepare

Economic insecurities are forcing executives and business leaders to revisit cost optimization with much higher expectations. How can you make the biggest impact with lasting benefits rather than one-time reductions? Let’s talk about ways to shift the discussion from short-term cost cutting to a strategic cost optimization mindset. This conversation will be hosted by Linda Ivy-Rosser and Lauren Nelson, VP, research directors at Forrester, and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:Where are organizations maintaining current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I rethink the fundamentals and our core business assumptions? How do we build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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