Tracy Woo,

Tracy Woo

Principal Analyst

Tracy leads Forrester’s research on FinOps, hybrid cloud management, IT financial management (ITFM), technology business management (TBM), and industry cloud in the financial services, retail, and healthcare industries. Tracy’s broader expertise focuses on cloud cost management, cloud governance, cloud skills, cloud center of excellence (CCOE), cloud platform teams, industry cloud, hybrid cloud management, and public cloud pricing. Tracy delivers strategic guidance to Forrester’s enterprise and vendor clients by helping them get cloud costs under control and build out effective cloud organizations. During her tenure at Forrester, she has advised leading Fortune 100 and Fortune 500 companies on their cloud strategies and has been frequently cited in major news outlets including TechTarget, Business Insider, The Wall Street Journal, and Computer Weekly.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
January 30th, 2025 4:00 PM - 4:40 PM Webinar

Predictions 2025: Cloud Computing

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for cloud computing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
Register