David Park
Principal Consultant
David is a principal consultant at Forrester and leads Forrester's Partner Opportunity Assessment offering, which aims to quantify the economic and business impact of partner programs on constituents across the partner ecosystem, including VARs, ISVs, MSPs, SIs, app dev shops, and consultancies. Forrester’s Partner Opportunity Assessment offering leverages the Total Economic Impact™ (TEI) framework to create investment scenarios, financial models, and business case analyses on behalf of partner strategy, marketing, enablement, and development professionals at B2B technology vendors. In addition to his expertise around B2B partnerships, David has also produced numerous research studies covering various products, services, and technology domains, including cloud computing, endpoint security, martech/adtech, data centers, enterprise support, CRM and ERP solutions, and emerging technology.