B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

Blog

The Future Of Digital Experiences: A Human-Centered, Empowering Journey

Aurelie L'Hostis 3 days ago
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Blog

To DOGE Or Not To DOGE — Tesla Hits A Roadblock

Dipanjan Chatterjee 4 days ago
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.
Blog

CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility

Fiona Swerdlow April 19, 2025
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog

Judge Rules That Google Is An Illegal Monopoly — Now What?

Nikhil Lai April 18, 2025
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.

Upcoming Events For B2C Marketing Leaders

Meet A Few Of Our B2C Marketing Analysts

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