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B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

How Forrester Can Help

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

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Blog

Influencers Are This Holiday Season’s “Gift Guides”

Kelsey Chickering 9 hours ago
Consumers used to browse magazines and publisher sites for gift-giving inspiration, and brands would turn to publishers to sponsor those coveted gift-guide spots. This holiday season, influencers are taking on that role. They expertly thread the needle between entertainment and commerce, and they are supercharged by social media platforms’ powerful recommendation algorithms. In fact, TikTok’s […]
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Blog

Social Suites Mature With New AI Workflows And Expanded Use Cases

Kelsey Chickering 4 days ago
Social media has become a critical channel for marketers. It intersects many teams, from social media managers to commerce marketers and care agents. These often siloed teams need technology to help them effectively collaborate and measure the impact of their efforts from one place. Forrester defines social suites as: Platforms that combine multiple social tech […]
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Blog

Zero-Party Data: The Gift That Keeps On Giving

Stephanie Liu 4 days ago
As data deprecation makes customer data harder to acquire, zero-party data provides a valuable means for brands to learn more about shoppers, deliver relevant experiences, and convert them from first-time customers into regular shoppers. Learn how to use this data to improve experiences.
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Blog

Coca-Cola’s AI-Generated Holiday Ads Approach A Creative Tipping Point

Jay Pattisall 6 days ago
The Coca-Cola Company released three new AI-generated holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models such as Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video. Predictably, the commercials have sparked some controversy among creators, who criticize […]
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Read More Insights For B2C Marketing Leaders

Upcoming Events For B2C Marketing Leaders

CX Summit APAC

Sydney & Digital

CX Summit EMEA

London & Digital

CX Summit North America

Nashville & Digital

Meet A Few Of Our B2C Marketing Analysts

Shar VanBoskirk

VP, Principal Analyst

Stephanie Liu

Senior Analyst

Rusty Warner

VP, Principal Analyst

Bret Sanford-Chung

Vice President, Executive Partner

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