Shar VanBoskirk
VP, Principal Analyst
Shar helps C-level executives lead customer-obsessed strategies to help their firms grow. Her specific research focuses on enterprise strategy, operations, and organization, as well as marketing planning, budgets, staffing, structure, and email marketing best practices.
Shar has spent many years helping chief marketing officers create optimal marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 25 years with Forrester, Shar has been instrumental in the development of many of the company's strategy frameworks, program evaluations, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
