Featured Blogs

Blog

To Thrive Through Volatility, Master These Three Areas

Sharyn Leaver March 27, 2025
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog

The Future Of Digital Experiences: A Human-Centered, Empowering Journey

Aurelie L'Hostis 20 hours ago
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Blog

To DOGE Or Not To DOGE — Tesla Hits A Roadblock

Dipanjan Chatterjee 2 days ago
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

The Verdict Is In: It’s Buying Groups For The Win

Amy Hawthorne 2 days ago
MQLs are a barrier to your organization’s progress. Discover how you can begin your shift to buying groups with just three steps.
Blog

CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility

Fiona Swerdlow 5 days ago
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog

Judge Rules That Google Is An Illegal Monopoly — Now What?

Nikhil Lai 7 days ago
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.

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Blog

Overregulation Forges A CISO Coalition With The G7 Letter

Madelein van der Hout 10 hours ago
A coalition of over 40 chief information security officers (CISOs) from leading companies, including Salesforce, Microsoft, AWS, Mastercard, and Siemens, sent a letter to the G7 and OECD, urging them to take action on aligning international cybersecurity regulations. This move signals a strategic shift: CISOs are no longer only responsible for internal controls but are […]
Blog

Reduce, Reuse, Recycle! The US Government Applies The Concept To Software Coding

Janet Worthington 14 hours ago
The US government’s SHARE IT Act became law in December 2024, requiring that all custom-developed software be accessed, shared, used, and modified governmentwide. By allowing any federal agency to access and use the code, the SHARE IT Act ensures that the investments in custom-developed software ($12 billion spent annually) are maximized, reducing the need for […]
Blog

Global Tariffs: Dynamic Risk Management Meets Its Moment

Paul McKay 1 day ago
The recent introduction of US-imposed tariffs has shaken global trade. While economists and financial analysts debate whether this on-again/off-again trade war fits into their model for geopolitical, economic, or supply chain risks, the result is the same: uncertainty and chaos sure to shake up business strategy for the foreseeable future. This new era of volatility […]
Blog

Technology Service Provider Acquisitions: A Strategic Shift To AI And Industry Services Is Underway

Ted Schadler 2 days ago
The number of acquisitions by 24 top service providers — including Accenture; Atos; Bain & Company; BearingPoint; Boston Consulting Group; Capgemini; CGI; Cognizant; Deloitte; DXC Technology; EPAM; EY; Globant; HCLTech; IBM; Infosys; KPMG; McKinsey & Company; NTT DATA; Perficient; PwC; Tech Mahindra; West Monroe; and Wipro — fell sharply from 164 in 2021 to 63 […]
Blog

Schneider Electric Data Center Summit 2025: AI, Power, Cooling, Services, And More

Alvin Nguyen 2 days ago
Schneider Electric’s 2025 industry summit focused on data centers and exhibited presentations covering a variety of data center topics, along with a tour of its manufacturing facilities showcasing the company’s production and testing expertise, as well as the following in-depth topics and session: The data center landscape How the rapid growth of generative AI has […]
Blog

For Earth Day 2025, Focus On The Threefer Of Sustainability Efforts: Meet Sustainability Goals, Achieve Better Financial Results, And Reach Business Strategy Goals

Amy DeMartine 2 days ago
This past year, I was describing what a “twofer” was to my colleague Jinan Budge in Australia. I casually dropped this term for getting two things for the price of one during a conversation. In addition to talking about how weird lingo can be, it also led to me proposing that what we were talking […]
Blog

Beyond The Architecture Cage Match: The Microservices Vs. Monoliths Battle Is Hurting Your Business

Devin Dickerson 3 days ago
In the red corner, weighing in with independent scalability and distributed complexity: microservices! In the blue corner, the reigning legacy champion, with its infamous deployment challenges: the monolith! For years, architects and technology executives have watched this architectural cage match with bated breath. Technology forums buzzed with trash talk from both sides. Conference speakers built […]
Blog

With B2B Sales Disruption On The Doorstep, What’s Next?

Rick Bradberry 3 days ago
A handful of forces are shaping the next decade of selling, which will be a B2B sales supercycle — an extended period of growth and transformation. Discover how AI affects B2B sales, as well as the characteristics and implications of this upcoming future.
Blog

Don’t Call It A Comeback: Stay Ready For Ransomware

Jess Burn 3 days ago
So far, 2025 is filled with … distractions for security leaders. Between scrambling to secure their organizations’ AI initiatives, staying on top of critical vulnerabilities (and the organizations delivering the CVE process), perpetually communicating and training to guard against human element breaches, and navigating yet another period of uncertainty and volatility, it’s tempting to take […]
Podcast

401: How To Drive Growth By Aligning Your Brand Promise With CX

The CX Cast 3 days ago
Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in delivering a total experience and shed light on how BX can help drive growth.
Blog

The Digital Frontier: Acing B2B E-Commerce

Christina Schmitt 3 days ago
A capability gap, characterized by weak customer insights and overlooking key capabilities, is putting a damper on B2B e-commerce growth. Learn three ways that a new framework can help.
Blog

Government Organizations: Link Your Digital Metrics To Customer-Led Mission Outcomes

Tom Mouhsian 3 days ago
Get three lessons to help government agencies transform how they serve the public using technology.
Blog

MITRE-geddon Averted, But Fragility In CVE Processes Remains

Erik Nost 6 days ago
This week, we saw the CVE process, as we know it, come hours from the brink of collapse when a memo started circulating on LinkedIn that DHS would cut funding to MITRE’s CVE cataloging on April 16. MITRE’s role in the CVE process is the crucial first step in assigning IDs to vulnerabilities so that practitioners, vendors, researchers, and governments across the globe can consistently reference the same vulnerability. The process also allows for responsible disclosures and accountability for vulnerabilities to software companies.
Blog

Health Insurers Must Forge A New Frontier In 2025

Arielle Trzcinski 6 days ago
A new dawn has arrived for health insurers (HIs). As HI leaders balance cutting costs with the pressure for innovation in a rapidly evolving ecosystem, they must revisit their priorities to cocreate value and strengthen trust with members. Our latest report explores the top seven trends that matter most for health insurers as they navigate the rest of 2025.
Blog

Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025

Shannon Germain Farraher 6 days ago
Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations to reassess how they engage with customers and employees. They are exploring creative ways to reposition themselves and demonstrate steadiness in an increasingly concentrated industry.
Blog

Transforming Enterprise Business Apps With Powerful AI Ecosystems And Marketplaces

Linda Ivy-Rosser 6 days ago
We can’t emphasize enough the importance of interconnected networks and ecosystems to the enterprise application software market. Industry cloud providers and hyperscalers possess several key advantages in nurturing and leading these innovation networks. So what does this acceleration of AI software and services on industry cloud and hyperscaler marketplaces mean? Well, it depends on the […]
Blog

The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents

Julie Mohr 7 days ago
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
Blog

OpenAI Requires Identity Verification For Access To Its Latest Models

Andras Cser April 17, 2025
OpenAI announced that it will require organizations to complete an identity verification (IDV) process to verify their organization’s identity before being allowed to access the latest OpenAI models. Identity verification will likely require developers to digitally verify themselves using government-issued photo ID from permitted countries and prove their affiliation with their organization. Forrester expects that […]
Blog

How Well Are You Protecting Existing Customer Revenue?

Amy Bills April 17, 2025
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
Blog

Google Cloud Next 2025’s Developer Keynote: Agents Take Center Stage

Devin Dickerson April 17, 2025
Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
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