Fernando Pena
Principal Analyst
Author Insights
Blog
Navigating The Era Of E-Privacy And The Cookieless World
With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.
Blog
Gain Insight Into B2B Martech Decisions And Trends
Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.
Blog
For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty
Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.
Blog
Four Takeaways From B2B Summit North America
Here are my key takeaways from my first time at Forrester's B2B Summit North America.
Blog
Change And A New Forrester Analyst’s Perspective
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.