Linda Ivy-Rosser

In the age of intelligent automation, enterprise business applications (EBAs) are increasingly embedding and integrating sophisticated AI agents to drive efficiency, insights, and innovation.

Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.

Technology leaders are more focused on technical debt today to ensure that they can fully leverage tomorrow’s emerging tech. Find out the questions that you should be asking to manage the technical debt in your organization.

Application modernization remains a critical priority for enterprises as they continue their journey to the cloud and beyond. While the “lift and shift” era of cloud migration has ended, the modernization journey continues.

Learn the four biggest challenges enterprise business applications can mitigate to fast-path your intelligent enterprise technology strategy.

Learn how Forrester’s outcome-based technology optimization model creates an approach that offers advantages to delivering business aligned value and enabling growth.

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 

Technology executives face ongoing pressures to mitigate technical debt across legacy applications, devices, and computing infrastructure. Get practical tips for reducing technical debt for efficiency, productivity, and innovation gains.

Align your enterprise with your customer and provide a seamless, more intuitive experience.

Making smarter decisions about your application portfolio is critical. Learn how a future fit technology strategy can help you reduce, modernize, and redistribute your technology stack.