Simon Daniels

Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?

EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.

At a recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership, and aggregation, among others, are common issues and shared experiences for their resolution.

Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.

A recent trip to see Charles Dickens’ “A Christmas Carol” leads to considering the past, present, and future of revenue operations ...

Access to audience data is becoming more restrictive and B2B events represent an underutilized yet invaluable source of first party data.

Adopting the revenue waterfall for demand management brings many benefits, meaning that parting with leads can be all sweet and no sorrow.

Providing delegates at Forrester events with the opportunity to speak to analysts always proves popular. Here are some of the revenue operations hot topics that came up this year at B2B Summit EMEA 2023.

Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.

Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.

Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.

Check out three common objections to the adoption of the opportunity-based Forrester B2B Revenue Waterfall™ and how to overcome them.

Marketing operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Learn about approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources, and solution type.

Marketing data quality maintenance is an ongoing activity, not something that can be carried out every so often and then forgotten.

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.

Having run out of time to answer all the questions received on the recent Forrester LinkedIn Live B2B Marketing Leaders 2023 Planning Panel Discussion, here's a quick recap of the session and some follow-up Q&A.

Should Marketing Operations leaders buy a Customer Data Platform (CDP) or build one from scratch? While the idea of building something to exactly meet your needs is compelling, ultimately a packaged solution is likely to be the better approach.