Zeid Khater
Analyst
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Blog
Not Talking About A Revolution: GenAI Is An Evolution For Customer Feedback Management
You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, customer experience (CX) pros need to temper their expectations. The risks and effort required […]
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Level Up Your AI Data Maturity At Forrester’s Technology & Innovation Summit North America
Struggling to effectively process, analyze, and utilize constantly changing data spread across various systems? Learn three key competencies to help develop a data maturity plan of action in this preview of an upcoming workshop.
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
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Prognosen 2024: Daten und Analysen stellen die Weichen für generative KI
Die Zukunft generativer KI liegt in der effektiven Nutzung von Qualitätsdaten. Erfahren Sie mehr in unseren Prognosen 2024 zu Daten und Analysen.
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Predictions 2024: Data And Analytics Set The Stage For Generative AI
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
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Why Third-Party Data Isn’t Going Anywhere …
Third-party data is any data your organization uses that you don’t own and didn’t collect — basically, anything you buy or retrieve for free from a data marketplace, data exchange, government agency, or data services company (e.g., Circana, Acxiom, TransUnion, Nielsen). Use of third-party data is nearly universal. The business case for third-party data makes […]
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Does The Pursuit Of Customer 360 Have You Running In Circles?
No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as customer 360. What all these terms are referring to is a holistic view of a customer’s data, covering every single touchpoint and interaction with your company as well […]
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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data And Analytics
Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. How Did You Get Interested In Data And Analytics? Growing […]