With the average cost of a data breach at $2.7 million and 33% of enterprises reporting being breached three or more times over the past 12 months, understanding and learning from past incidents is not just beneficial — it’s essential. Our detailed examination of the top 35 breaches and privacy fines of 2024 has unearthed critical insights into the evolving cyberthreat landscape. Among the key findings: Attacks cause more than just monetary damage; inadequate data protection severely impacts customer trust; and healthcare in particular is at a critical juncture, because it’s not just brand reputation at stake but delivery of critical medical services.

2024 also saw hefty fines levied on organizations. GDPR is once again the most enforced privacy regulation in the world, but it isn’t the only regulation with sharp penalties. In the US, more states are putting privacy laws in place and holding organizations accountable. Not only does Meta hold the record of the highest-ever GDPR fine at €1.2 billion in 2023 from an Irish regulator, but in 2024, Meta took home the largest US state fine ever at $1.4 billion. While some companies can pay off their fines like parking tickets, most organizations do not have the capital or lawyers to copy this behavior.

From our analysis of the top breaches and fines, we found the following:

To see the rest of our analysis and, more importantly, get the recommended actions you can take to protect your organization, read our report, Lessons Learned From The World’s Biggest Data Breaches And Privacy Abuses, 2024, or schedule a guidance session with us to talk more.

(written with Danielle Chittem, research associate)