Accessible Design

How accessible are your company’s website and web materials to people with visual, physical, and other disabilities? Overlook this question, and you risk excluding vast groups of consumers who want to engage with your brand. Read our insights on accessible design principles and best practices.

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Insights

Blog

Make Your Website Accessible Or Leave Money On The Table This Holiday Season

Gina Bhawalkar October 21, 2024
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
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Prioritize Accessibility In Procurement For Better CX And EX

Gina Bhawalkar September 12, 2024
My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Blog

My Takeaways From Config 2024: Impacts On Design Systems, Storytelling, And Accessibility

Gina Bhawalkar July 8, 2024
Gina Bhawalkar shares her take on Config 2024 and its implications for design systems and accessibility.
Blog

Five Questions To Ask Yourself To Get The Most Out Of Your Customer Interviews

Senem Guler Biyikli June 24, 2024
Interviewing is a key method for gathering rich qualitative data in customer research. To get the most out of your customer interviews and produce data that drives decision-making, ask yourself these five questions.
Blog

What You Can Learn From Open-Source Design Systems

Gina Bhawalkar May 30, 2024
Read on to learn three best practices from open-source design systems.
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Rethink Your Research Practices To Create Inclusive Experiences

Senem Guler Biyikli May 16, 2024
More than 1 billion people worldwide have disabilities and are underserved by today’s digital products. Global Accessibility Awareness Day (GAAD) reminds us of this and aims to get everyone talking, thinking, and learning about digital access and inclusion.
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Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger

Gina Bhawalkar May 15, 2024
In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.

Bolster Buy-In For Your CX Priorities With A Simple Yet Powerful Tool

Watch our webinar to learn how to use Forrester’s CX Business Case On A Page template to create a winning business case for your CX initiatives.

Blog

Digital CX And Design Trends Worth Watching In 2024

Senem Guler Biyikli April 29, 2024
Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024.
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The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Gina Bhawalkar April 24, 2024
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Gina Bhawalkar January 4, 2024
The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.
Blog

Digitize Your Workflow For Sustainability And Accessibility

Julie Mohr December 27, 2023
In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.
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How Poor UX Affected My Choice of Insurance Provider

Senem Guler Biyikli November 27, 2023
Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.

Unleash Enterprisewide CX Innovation With Design Thinking

Learn how to establish and scale a design thinking practice to solve business problems with CX.

Blog

Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Gina Bhawalkar November 20, 2023
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Judy Weader October 25, 2023
In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.
Blog

Announcing The Forrester Wave™: Digital Accessibility Platforms, Q4 2023

Gina Bhawalkar October 18, 2023
I’ve been prepping for a detailed evaluation of this technology market for some time, and I’m excited to announce that The Forrester Wave™: Digital Accessibility Platforms, Q4 2023, is now live!
Webinar

Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.
Webinar

Planning Guides 2024: Customer Experience

Explore 2024 insights for investing in CX strategy to drive action, value, and revenue.

Get The Latest In Customer Experience

Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.

Blog

Conduct Better Research With Inclusive Screener Questions

Gina Bhawalkar July 26, 2023
By practicing inclusive design, businesses can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. But to do this successfully, companies need to incorporate inclusive design principles when creating experiences.
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Introducing The Digital Accessibility Platforms Landscape, Q2 2023

Gina Bhawalkar June 29, 2023
I aim to help clients understand the technologies available to help them scale and report on the progress of their accessibility programs, starting with our just published Forrester Landscape on the Digital Accessibility Platforms market.
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Global Accessibility Awareness Day 2023: Bright Spots And Opportunities In A Year Of Accessibility Research

Gina Bhawalkar May 18, 2023
Today is Global Accessibility Awareness Day (GAAD), a day focused on digital accessibility and inclusion. Why do we need a day dedicated to this? 
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