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Global Tariffs: Dynamic Risk Management Meets Its Moment
The recent introduction of US-imposed tariffs has shaken global trade. While economists and financial analysts debate whether this on-again/off-again trade war fits into their model for geopolitical, economic, or supply chain risks, the result is the same: uncertainty and chaos sure to shake up business strategy for the foreseeable future. This new era of volatility […]
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To DOGE Or Not To DOGE — Tesla Hits A Roadblock
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
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Technology Service Provider Acquisitions: A Strategic Shift To AI And Industry Services Is Underway
The number of acquisitions by 24 top service providers — including Accenture; Atos; Bain & Company; BearingPoint; Boston Consulting Group; Capgemini; CGI; Cognizant; Deloitte; DXC Technology; EPAM; EY; Globant; HCLTech; IBM; Infosys; KPMG; McKinsey & Company; NTT DATA; Perficient; PwC; Tech Mahindra; West Monroe; and Wipro — fell sharply from 164 in 2021 to 63 […]
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Schneider Electric Data Center Summit 2025: AI, Power, Cooling, Services, And More
Schneider Electric’s 2025 industry summit focused on data centers and exhibited presentations covering a variety of data center topics, along with a tour of its manufacturing facilities showcasing the company’s production and testing expertise, as well as the following in-depth topics and session: The data center landscape How the rapid growth of generative AI has […]
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Beyond The Architecture Cage Match: The Microservices Vs. Monoliths Battle Is Hurting Your Business
In the red corner, weighing in with independent scalability and distributed complexity: microservices! In the blue corner, the reigning legacy champion, with its infamous deployment challenges: the monolith! For years, architects and technology executives have watched this architectural cage match with bated breath. Technology forums buzzed with trash talk from both sides. Conference speakers built […]
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Don’t Call It A Comeback: Stay Ready For Ransomware
So far, 2025 is filled with … distractions for security leaders. Between scrambling to secure their organizations’ AI initiatives, staying on top of critical vulnerabilities (and the organizations delivering the CVE process), perpetually communicating and training to guard against human element breaches, and navigating yet another period of uncertainty and volatility, it’s tempting to take […]
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CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
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Judge Rules That Google Is An Illegal Monopoly — Now What?
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.
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How Well Are You Protecting Existing Customer Revenue?
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
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Google Cloud Next 2025’s Developer Keynote: Agents Take Center Stage
Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
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“Still Federating After All These Years”: The Realities Of EA Maturation
Another day, another LinkedIn hot take on enterprise architecture. They fall into various camps: those confusing EA with a Marvel villain, others who think that the 10-year-old religious war between “business” and “enterprise” architects has any actual meaning (pro tip: it’s about as relevant as whether Han shot first), or folks who think that EA […]
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Forrester’s Top Threats For 2025
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.
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Data In 2025: Enough Talk — Here’s Why Strategy Matters Now
A data strategy is no longer a nice-to-have. In 2025, regulations such as HIPAA, GDPR, and CCPA are tighter than ever; AI keeps making quantum leaps; and customers want hyper-personalization on demand.
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Despite Growing Consumer Optimism About GenAI, Concerns Are Still High
An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions about copyright infringement.
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The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
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Google Cloud Next 2025: Agentic AI Stack, Multimodality, And Sovereignty
Loads of news came out of a hot Google Cloud Next 2025 in Las Vegas. The most notable announcements? Sovereign AI solutions on-prem, developer innovations that meet timely needs, very applicable multimodality for content and CX, and new elements for building the enterprise agentic AI stack.
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Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
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Apple Gets Tariff Relief — Just Kidding!
As tariff volatility is dialed up a notch, companies like Apple will find it best to hunker down and do nothing until the dust settles. Get five predictions on what happens next.
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Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe
Cloud vendors are focusing on bringing AI solutions to their customers in ways that addresses sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon 2025 Europe and at Google Cloud Next 2025 in Las Vegas.
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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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