AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Project Glasswing Shows That AI Will Break The Vulnerability Management Playbook
Anthropic, along with 11 other companies, recently announced Project Glasswing, an initiative that aims to secure software in the wake of advances in AI capabilities, most notably Anthropic’s Claude Mythos Preview frontier model. Project Glasswing is made up of a who’s who of tech companies, cybersecurity vendors, and others: Amazon Web Services (AWS), Anthropic, Apple, […]
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The Expanding Universe Of GRC For AI: Key Questions From Technology Leaders
In 1929, astronomer Edwin Hubble discovered something unsettling. The universe isn’t static; it’s expanding everywhere, simultaneously, at every scale. His simple equation (Hubble’s law) shows that galaxies are accelerating away from each other, and the farther they are, the faster they recede. Eventually, galaxies become so distant that they cross our observable horizon entirely — […]
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Call For Entries: 2026 Forrester Global Technology Awards
Forrester’s Technology Strategy Impact Award, Enterprise Architecture Award, and Data & AI Impact Award recognize organizations that set the standard for excellence in using IT, AI, and data to drive meaningful business outcomes. Learn how to apply for these prestigious honors.
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Beware The Magical Two-Person, $1 Billion AI-Driven Startup
Recent news stories are a reminder to evaluate AI "miracles" with a dose of healthy skepticism.
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RSAC Innovation Sandbox 2026: Two Sides Of AI On Display
AI already runs inside most enterprises. Forrester’s Q4 2025 AI Pulse Survey shows that 50% of organizations are piloting agentic AI, while 24% have it in production. Security teams are catching up after the fact. The RSAC Innovation Sandbox (ISB) finalists — Charm Security, Clearly AI, Crash Override, Fig Security, Geordie AI, Glide Identity, Humanix, […]
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Take Control Of Your AI Voyage — Your Customers Deserve It
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
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How CommBank Blends Customer, Digital, And AI Leadership
Cowritten with Janis Teo, senior research associate Five months ago, I published a blog post about banking’s new power role, the chief digital, data, and AI officer, an executive mandate designed not just for a simple consolidation for efficiency but to unify digital, data, and AI around a single strategic vision for growth, decision-making, and […]
Build The Experiences AI Can’t — Here’s How To Differentiate On Trust
CX, B2C marketing, and digital leaders: AI can automate journeys, but trust needs intent, identity, and context. Build the human foundation at Forrester’s 2026 CX events.
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KubeCon Europe 2026: The Not-So-Unseen Engine Behind AI Innovation?
At KubeCon Europe 2026, Kubernetes’ AI story shifted from “add support” to “rebuild the platform.” AI conformance, upstream GPU orchestration, shared inference blueprints, and in-platform governance are setting the new defaults.
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RSAC 2026: An AI Coming-Of-Age Story Without The Romance
RSAC Conference 2026 has come and gone. Gone, too, are the petting zoos of yesteryear, replaced this year by — of all things — pop-up tattoo parlors. Or as one attendee observed, “We’ve traded livestock for live needles.” This year’s attendance of over 43,500 was flat compared to 2025, but the sessions and exhibit floor […]
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Agentic Commerce-Era Lessons From Social Commerce And Digital Ad Channels
Before diving into agentic commerce, take stock of four lessons that social commerce taught us to make wise decisions today.
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Agentish Vs. Agentic In GTM: Choose Control Over Autonomy
As AI agents move from assisting go‑to‑market teams to executing revenue workflows, B2B leaders and revenue technology providers face a fundamental design tension: How much autonomy is safe when revenue, compliance, and trust are on the line? In revenue-focused systems, the distinction between “agentish” and fully agentic AI isn’t academic. It’s existential. AI is rapidly […]
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The Forrester Wave™: Data Quality Solutions, Q1 2026
What Modern Enterprises Need From Data Quality Platforms In the age of AI, data quality has become one of the most critical capabilities to promote trust in data and AI for modern enterprises. As organizations scale generative AI (genAI) and agentic AI, data quality solutions now sit at the forefront of enterprise success in the […]
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In Their Words: Why Executives Choose Forrester
Forrester has helped guide business leaders through every major technology shift of the past four decades — and AI is no exception. Learn how executives move faster, de-risk decisions, and win and serve clients better through our AI research and advice.
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Is AI Visibility Your 2026 Imperative? Learn How To Achieve It At B2B Summit
As B2B buyer research shifts to AI-powered answer engines, a new "visibility vacuum" is emerging. At B2B Summit North America, you'll learn how to overcome it.
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NVIDIA GTC 2026: Building The AI Value Chain
At NVIDIA GTC 2026, the most consequential signal was not another leap in compute performance but how intentionally NVIDIA is redefining AI as end‑to‑end infrastructure spanning systems, software, data, and the physical world. The event underscored a longer‑term strategy focused on owning how AI is built, operated, and scaled, not just what runs fastest.
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Why IBM Paid $11B For Real-Time AI, Not Kafka
IBM just closed its $11 billion acquisition of Confluent on March 17, 2026, acquiring the data streaming platform that more than 6,500 enterprises — including 40% of the Fortune 500 — rely on to power real-time operations. Confluent was also named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The deal could […]
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Geopolitical Volatility Has Become A Technology Leadership Test
Geopolitical volatility is testing and redefining technology leadership, demanding sharper trade-offs, stronger resilience, and faster decisions from CIOs and CISOs. Read guidance from our new research to help navigate these challenges.
Stop Losing B2B Buyers Before They Ever Reach Your Site
Watch this on-demand webinar to learn how AI search, answer engines, and answer engine optimization (AEO) are rewriting B2B buyer journeys — and get plays to protect your pipeline, boost visibility, and earn trust.
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Your Employees Aren’t Ready For AI — And It’s A Problem
Forrester’s AIQ Reveals Severe Gaps In Employee Readiness For AI Employers aren’t successfully equipping their employees with the understanding, skills, and ethics to succeed in a world of AI. And it’s becoming a bottleneck that inhibits productivity and return on investment. We measure this with AIQ, Forrester’s artificial intelligence quotient, and we’ve got alarming new […]
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When Things Go Wrong With A Commerce Task, Many Consumers Will Blame The Answer Engine
We asked consumers in the US, the UK, and Canada who they would hold responsible for issues when they use an answer engine to complete commerce-related tasks. Consumers might take personal responsibility for some issues (such as feeling that their prompts hadn’t been targeted enough) or might even hold the brand they ordered from responsible. […]
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Intelligent Finance: From Digital Experiences To AI‑Orchestrated Financial Outcomes
Explore Forrester’s intelligent finance research and learn how financial services leaders can deliver AI‑orchestrated financial outcomes.
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