B2B Sales
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Blog
Call For Entries: Forrester 2025 B2B Summit North America Awards
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Blog
GenAI Is A Land Of Confusion For Revenue Leaders
It’s critical that revenue leaders develop a proactive strategy for applying AI for performance impact and separate reality from vision (or hype). Learn how to get started with these three steps.
Share Your B2B Success Story In Phoenix
Have you achieved stellar B2B outcomes through cross-functional alignment or within a specific B2B function? Share your success story by December 16, 2024, for the chance to join us on stage at B2B Summit North America 2025.
Blog
Red Flags Revealed: Navigating The Path To B2B Operational Excellence
This blog explores the importance of effective process management in B2B organizations, highlighting common challenges and providing strategies to achieve operational excellence through the mitigation of six red flags. The full report offers a comprehensive analysis, detailed breakdowns, and actionable insights for preventing these red flags to improve business outcomes.
Blog
ZERO-IN 2024 Aims To Elevate Customer Success
Last week, I attended the fourth annual ChurnZero conference, ZERO-IN (formerly Big RYG), in Washington, DC, and the energy and inspiration are still resonating.
Webinar
Predictions 2025 Webinar: B2B Marketing & Sales
Join us for a live webinar on the human and tech-related challenges ahead for B2B teams. Explore our 2025 predictions for CMOs and CSOs that you’ll want to plan for now.
Blog
Predictions 2025: GenAI As A Growth Driver Will Put B2B Executives To The Test
In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.
Blog
The Truth About B2B Sales And Marketing Alignment
The future of sales and marketing alignment is at risk as emerging pressures force leaders to evolve their sales and marketing relationships. Learn three hard truths about marketing and sales alignment in this preview of a new report.
Blog
The Secret To High Growth: Cocreate A Customer-Obsessed Strategy
Customer-obsessed B2B companies achieve stronger revenue growth and profitability growth than their peers. So how do you achieve customer obsession? Break it down into actionable steps.
Blog
Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.
Blog
Unlock Sustainable Growth: Join Forrester’s B2B Summit EMEA 2024 For Cutting-Edge Strategies And Insights!
Ingenuity is what it takes to reinvent businesses for sustainable growth. At next month's B2B Summit EMEA, learn actionable strategies to fuel innovation and growth in your organization.
Blog
My Take On The Year Ahead For Sales Tech After Attending Three Key Events
This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.
Blog
SaaStr 2024 Shines A Spotlight On Customer Success
Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights. It’s a valuable resource for anyone involved in the […]
Blog
Announcing The Winners Of Forrester’s B2B Return On Integration Honors And Program Of The Year Awards For EMEA
Hear from the winners of the Forrester B2B Return On Integration Honors and Program Of The Year Awards at our upcoming B2B Summit EMEA for inspiring stories of business transformation and value delivery.
Blog
Seven Ways To Use GenAI For B2B Personalization
Learn the new capabilities genAI brings to B2B personalization and how to start delivering more impactful personalization throughout the customer lifecycle.
Blog
Don’t Miss Out: Keynotes At Forrester’s B2B Summit EMEA 2024
In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]
Blog
European Leaders: Align Budget Planning To Accelerate Performance In 2025
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
Blog
Designed By (And For) You: Analyst Picks For Forrester’s B2B Summit EMEA
Based on attendee feedback, we’ve retooled this year's event to focus more on practical, hands-on learning and increased peer interaction. Discover some of what's in store.
Blog
Why You Can’t Afford To Miss Forrester’s B2B Summit EMEA 2024
Learn how to uplevel B2B strategy and sharpen your competitive edge at Forrester's premier event for B2B marketing, sales, and product leaders this October.
Blog
Why Revenue Operations (RevOps) Should Be On Your Radar
Does “revenue operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing ops, sales ops, and customer success ops are integral components of a B2B organization’s revenue operations (RevOps). Traditionally, these teams have developed their capabilities to support their specific domain, but in today’s challenging economic landscape, […]
Blog
Revenue Enablement Is Not In The Tool Business
No sales force can function without technology, but enablement leaders must emphasize and communicate revenue-centric outcomes, treating tools as supporting actors rather than spotlighted vanity projects. Never forget that revenue enablement is not in the tool business — it’s in the empowerment business.
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