B2C Marketing
B2C marketing is navigating choppy waters. The tactics that drive short-term gains are alienating customers over the long-term, eroding loyalty and affinity. Read our insights to learn more about how B2C marketing teams can thrive in the midst of this tension.
Insights
Blog
The Future Of Digital Experiences: A Human-Centered, Empowering Journey
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Blog
To DOGE Or Not To DOGE — Tesla Hits A Roadblock
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.
Prove CX ROI And Gain Executive Buy-In
Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.
Blog
CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog
Judge Rules That Google Is An Illegal Monopoly — Now What?
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.
Blog
Despite Growing Consumer Optimism About GenAI, Concerns Are Still High
An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions about copyright infringement.
Blog
Apple Gets Tariff Relief — Just Kidding!
As tariff volatility is dialed up a notch, companies like Apple will find it best to hunker down and do nothing until the dust settles. Get five predictions on what happens next.
Blog
The FTC Wants To Break Up Meta — Users Agree
As the FTC's landmark antitrust case against Meta begins, we examine the market ramifications of a potential Meta break up.
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Apple Is In The Tariff Crosshairs. What Should It Do?
The US administration is convinced that Apple, one the biggest and most valuable brands in the world, can and should move its manufacturing infrastructure to the US. The reality, however, is far murkier. Let’s dissect what puts Apple in a precarious situation and how it might hope to manage through this volatility. Apple is in […]
Blog
Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger
While B2C marketers are confident in their ability to measure impact, trends in marketing analytics aren't making it any easier. Find out why in this preview of a new report on the state of B2C marketing measurement.
Blog
Brands, Take Cover: The Tariffs Have Hit The Fan
Consumers have begun to take several steps to manage the impact of tariffs on their pocketbooks. Learn the five buying behaviors to look out for among your customers and what steps to take in response.
Blog
The Good, The Bad, And The Beauty Of B2C Marketing Operations
Learn the latest positive and negative trends in B2C marketing operations based on data from recent Forrester surveys and how to respond.
Blog
Don’t Leave Consumers Behind In Your Agentic AI Journey
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
Blog
TikTok Won’t Get Banned This Week
The extension on TikTok's ban expires on April 5, but it is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension. Find out why.
Blog
The Sudden Silo Breaker: GenAI Converges Search Experiences And Disciplines
Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.
Blog
Financial Firms Offer Laid-Off Government Employees A Chance To … Spend More Money?!
At a time of high volatility, financial services brands should focus on removing customer stress and offering benefits, not finding ways to sell more to struggling customers. Get four tips on how to do that in this post.
Blog
Six Key Findings From My First 60 Days As Forrester’s DAM Analyst
The opportunities are vast for both digital asset management (DAM) vendors and users. Learn six capabilities that are increasing their fidelity and will likely have a big impact on the future of digital experiences.
CX Summit: Bring Your Team — Five Tickets For The Price Of Four!
Attend CX Summit North America to unite remote teams and enhance skills with 42 breakout sessions, 40 case studies, nine workshops, and 14 interactive sessions focused on creating your customers' total experience.
Blog
Consumers React To Tariffs With Concern And Caution
Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.
Blog
In A World Of Buying Mayhem, All Leaders Must Be Change Leaders
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Blog
Are We Too Scared To Fly?
The recent spate of airline disasters has jangled flyers’ nerves. To get a pulse check on consumer sentiment, we asked respondents in the US, UK, and Canada how they felt about the state of air travel.
More posts