Data Analysis
Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.
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Insights
Blog
Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
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Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
Blog
Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.
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Translytical Databases Are Fueling Modern AI Apps
Translytical databases are emerging as a critical solution to support AI-driven applications. Learn three key advantages that translytical databases provide for advanced AI-driven use cases.
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It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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Microsoft Tips Its Quantum Hand With Majorana 1
Microsoft's recent announcement marks a significant step — but how much progress does it reflect?
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Europe-5 Retail E-Commerce Growth Drivers, 2025
Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
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Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
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How To Reconcile Your Key CX Metrics: rNPS vs. tNPS
Are you prepared to explain to your leaders and business partners why the organization’s relationship metric is lower than transactional NPS scores? Get insight on how to communicate the value of each in this blog.
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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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US Consumer Financial Health Analysis, Q2 2024
To understand the current financial health of US consumers, we analyzed data from the U.S. Bureau of Economic Analysis (BEA) on Personal Income and Its Disposition.
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
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The 10 Most Important Cloud Trends For 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
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AI Is Now A Core Capability Of BI Platforms
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
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Bring Data To The Other 80% Of Business Intelligence Users
Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.
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The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence
Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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Data-Driven Insights And AI: Informing And Automating Complex Decisions
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
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It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
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