Data Analysis
Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.
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Insights
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
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Bring Data To The Other 80% Of Business Intelligence Users
Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
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The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence
Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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Data-Driven Insights And AI: Informing And Automating Complex Decisions
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
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It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
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Unlock The Power Of AIOps
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
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GenAI For Tech Leaders: Q&A
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
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Data Governance: Your Key To Unlocking An Insights-Driven Business
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
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Seven New Year’s Resolutions To Maximize The Value Of Your Event Data
Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.
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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024
Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used.
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What Content Actually Matters? Find Out With A Touch Analysis.
Gain a better understanding of content engagement.
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GenAI’s World-Changing Power Is Putting Knowledge To Work
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
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AWS’s Silent Nod To FinOps
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on the “frugal architect.” This isn’t the first time that Vogels has introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. To me, and likely to […]
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Event Data Could Be The Best Gift To Your Organization This Holiday Season
Access to audience data is becoming more restrictive and B2B events represent an underutilized yet invaluable source of first party data.
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re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
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Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
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Your Data Culture Is DOA
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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BI Governance Lets You Have Your Cake And Eat It, Too
Learn how BI governance can help you achieve true data democratization at your organization.
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New Company To Focus On Data Leadership And Literacy In The AI Era
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
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