Data Analysis
Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.
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How To Reconcile Your Key CX Metrics: rNPS vs. tNPS
Are you prepared to explain to your leaders and business partners why the organization’s relationship metric is lower than transactional NPS scores? Get insight on how to communicate the value of each in this blog.
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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
2025 Tech Predictions: Your Must-Have Guide
From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.
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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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US Consumer Financial Health Analysis, Q2 2024
To understand the current financial health of US consumers, we analyzed data from the U.S. Bureau of Economic Analysis (BEA) on Personal Income and Its Disposition.
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The 10 Most Important Cloud Trends For 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
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AI Is Now A Core Capability Of BI Platforms
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
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Bring Data To The Other 80% Of Business Intelligence Users
Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.
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The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence
Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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Data-Driven Insights And AI: Informing And Automating Complex Decisions
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
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It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
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Unlock The Power Of AIOps
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
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GenAI For Tech Leaders: Q&A
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
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Data Governance: Your Key To Unlocking An Insights-Driven Business
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
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Seven New Year’s Resolutions To Maximize The Value Of Your Event Data
Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.
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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024
Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used.
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What Content Actually Matters? Find Out With A Touch Analysis.
Gain a better understanding of content engagement.
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GenAI’s World-Changing Power Is Putting Knowledge To Work
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
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AWS’s Silent Nod To FinOps
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on the “frugal architect.” This isn’t the first time that Vogels has introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. To me, and likely to […]
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